Digital Marketing Analytics Manager

Digital Marketing Analytics Manager

Pay: $60-62 / hourly as W2, full benefits offered.

Remote: EST hours required - sit in CST or EST

Length of contract: Approved for 6 months, possible extension past that point

Start date of Oct. 13, 2025

The target hiring compensation range for this role is $60-62 / hourly as a W2 employee.

Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location. Additional benefits offered may include; medical health insurance and dental insurance, life insurance, and eligibility to participate in a 401k plan with company match.

About this role:

This role is joining a team within an established Financial organization. The role will support a range of clients for this organization and is a mid-to-senior level digital media analyst. The role requires a blend of technical proficiency, analytical skills, strategic thinking, and strong communication skills.

This is a doing/execution based role, you will not be managing anyone in this role.

It is much more of a media measurement and reporting focused role.

Keys for the role:

• Marketing analytics, Data strategy, performance digital marketing, lead generation and

conversion optimization experience.

The candidate will need:

• A strong Data QA background
• Strong Tableau experience
• Experience Reporting on Creative
• Attend status calls with a range of clients, and be able to prioritize the work
• Be familiar with major Digital Media platforms (Listed in the description)

The ideal candidate will have a deep Media Agency background with strong Digital Media / Analytics experience.

This role is an execution role and will need someone self motivated and experienced to handle this work while working in a remote setting.

Someone will not start in this role until Oct. 13, 2025.

Top skills needed:

• Expertise in Google Marketing & Analytics Platforms
• Data Visualization & Dashboarding in Tableau
• Direct Experience with Paid Media Performance Analysis
• c & Querying Skills (SQL)
• A/B Testing and Measurement Experimentation
• Experience with Campaign Tagging & Trafficking Concepts
• Advanced Measurement Models (MTA / MMM)

Essential Duties and Responsibilities:

• Implement digital media measurement strategy based on measurement framework, work with Ad Ops team to ensure consistent tracking and measurement across platforms
• Responsible for full funnel digital media performance reporting and analysis, ensure data integrity and accuracy
• Design and create visualizations for enterprise marketing performance data reporting
• Partner with digital Strategy and Channel teams to develop actionable insights to guide media optimization
• Serve as subject matter expert on digital media performance analytics and related tools, both internally and externally.
• Perform cross channel measurement to evaluate and refine activity, including test and learn, conversion lift studies and deeper analysis
• Evaluate customer journeys and data signals across the customer lifecycle that will inform audience targeting and media flighting

Required Skills:

• 5+ years of digital analytics experience
• Able to work independently with minimum supervision
• Proficient in MS Excel Pivot Tables
• Creation and maintenance of Tableau Dashboards
• Strong analytical skill with the ability to interpret media data and develop action plans
• Deep familiarity with paid digital reporting platforms (Display, Programmatic, SEM, Video, Social) including ability to navigate platforms and pull reports
• Strong attention to detail to perform data & reporting quality assurance work between raw and reporting datasets
• Knowledge in the Google Marketing Platform and Analytics suite (Google Analytics, Campaign Manager, Google Ads, Search Ads 360) and data visualization tools (Tableau / Google Data Studio / Power BI)
• Excellent communication skills to stakeholders of all levels

Desired Characteristics:

• Working knowledge of media data ETL process and programming languages such as SQL, SAS, Python
• Experience in Google BigQuery
• Experience in financial industry (e.g. banking, credit cards, lending) Experience in MMM & MTA solutions
• Working knowledge with campaign trafficking and tagging processes and tools
• Working knowledge of other digital analytics platforms/tools such as Omniture, CDPs, audience management, and attribution tools
• Familiarity of agile processes
• Strong interpersonal skills, with ability to influence across cross-functional teams in a large org
• Motivated self-starter and team player
• Strong problem-solving and decision-making skills

About Aquent:

Aquent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent has access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match.

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.