Global Marketing Specialist

Apxium (apxium.com) Global Marketing Specialist is responsible for all things marketing. Developing, executing marketing strategies to meet business needs helping to achieve Apxium Groups goals. An integral team member to the global ramp up and success of Apxium.

Managing brands, promotional messaging, products and content to publish, distribute to primarily Accounting and Legal firms, ranging from mid to enterprise size (USD$1Bn) across international markets.

About us;

Apxium, making business and life easier.

Starting almost a decade ago with award winning ‘Collect’ (automated collections, payments, reminders), product extensions Audit Safe, Professional Fee Funding has seen successful launches in major international markets United States, Canada and the United Kingdom.

Now is a great time to join the team as we look to launch our new finance lending arm APX Capital (apx.capital) with our revolutionary products including Invoice finance and Tax Pay across Australia, North America and beyond.

Apxium Group provides a range of SaaS and Fintech solutions to its customer base in Australia, UK, Canada and US. In particular, Apxium Group has deep capability in respect of payments acquiring and remote automation of billing and collections (including finance) for enterprise businesses.

Duties & Responsibilities

• Strategise and execute all digital marketing elements, including; brand, websites, GTM, Search, PR, database, social media, and advertising
• Measure, test, and report on performance of all owned and paid channels against objectives
• Identify trends and insights, to provide direction spend and performance based on analytics and insights
• Collaborate with internal teams and agencies to optimise user experience
• Evaluate end-to-end customer experience across multiple channels
• Drive changes to the website architecture, content, linking and engagement, funnel conversions and define ongoing data and content driven strategies
• Develop new and creative growth strategies
• Understand the digital marketing landscape and associated growth strategies
• Engage in automation and CRM platform (Hubspot) marketing activities
• Build strong relationships with core internal and external stakeholders
• Resourceful – able to come up with solutions and adapt to new situations
• Project management
• Develop and execute global marketing strategy in conjunction with Heads of Product, and convert strategy into task plan for in-house and external resources
• Engage with sales teams and customers to understand key customer segments and their unique customer journeys
• Compile and manage budget
• Manage external agency partners to maximize value
• Measure and report on performance against plan, focusing on ROI
• Manage content creation strategy from concept to distribution
• Issue clear, precise, and timed briefs for work required with shared services
• Develop strong relationships with internal and external stakeholders
• Induction of new staff into marketing collateral and presentation

Report to: Head of APX Capital, & Head of Australian Sales

Skills & Qualifications

• Bachelor’s degree in marketing, business, or related field
• Min. Five years proven experience developing marketing plans and campaigns, multi-market experience favourable
• Excellent written and verbal communication skills
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Experience with marketing automation and CRM tools, Hubspot experience favourable
• Experience or exposure within the Accounting, Finance, and/or Legal industries will be favourably received