Performance Marketing Specialist

Hello Connects,

We are looking for an experienced Paid Ads Manager to join a leading digital marketing agency.

📍 Location: Ghatkopar (R City Mall), Mumbai (Candidates from the Central or Harbor Line will be preferred)

Pune - ( Remote ) ( Open to travel till Mumbai if required )

💼 Experience: 7–10 Years

💰 CTC: Up to ₹12 LPA (can be stretched up to ₹14 LPA for the right candidate)

🔹 Mandatory Requirements:

✔ Agency background is mandatory

✔ Hands-on experience in Google Ads & Meta Ads (other paid platforms are an added advantage)

✔ Must have managed a monthly ad budget of ₹10–15 Lakhs

✔ Experience leading a team of minimum 4 members

✔ Strong understanding of campaign strategy, optimization, reporting, and client management

Job Task Role:

● Conduct campaign and account audits during client onboarding.

● Set up and structure accounts on Google Ads, Meta, LinkedIn, and other platforms.

● Implement standardized naming conventions for consistency.

● Develop and implement data-driven campaign strategies aligned with business goals.

● Research target audiences and platform suitability.

● Create media plans using client data, competitor insights, and industry trends.

● Launch and manage multi-platform ad campaigns with structured targeting and budgeting.

● Optimize for key metrics like CTR, CPA, and ROAS.

Key Success Metrics :

● Improvement in KPIs such as ROAS, CPA, and CTR.

● Efficient budget allocation across platforms.

● Increase in client retention through performance-driven strategies.

● Optimization of conversion tracking and data accuracy.

Key Skills

● Expertise in Google Ads, Meta Ads, LinkedIn Ads, and Native Advertising.

● Be able to understand data visualization, or be keen to learn tools such as GA4, Looker Studio

● Strong understanding of bid strategies, audience segmentation, and campaign optimization.

● Excellent communication skills—both written and verbal.

● Ability to analyze campaign performance data and generate actionable insights.

● Experience in conversion tracking, troubleshooting pixel/tag issues, and improving attribution models.

● Ability to work with cross-functional teams to align marketing strategies with business goals.

● Strong project management skills, with the ability to handle multiple accounts and campaigns.