Lead Graphic Designer

Lead Graphic Designer

📍 Location: Remote

🕒 Shift: 05:00 PM – 02:00 AM IST

💼 Employment Type: Full-Time, Permanent

📈 Experience: 6–10+ Years

About the Role

We are looking for a highly creative and experienced Lead Graphic Designer to drive visual storytelling and elevate our brand presence across digital channels. The ideal candidate will collaborate with cross-functional teams to create impactful marketing assets, enhance user experience, and maintain a consistent brand identity across all platforms.

Key ResponsibilitiesCreative Design & Content Creation

• Design high-quality marketing collateral including emailers, PDFs, one-pagers, flipbooks, presentations, brochures, and sales enablement materials.
• Create engaging social media creatives, infographics, GIFs, banners, illustrations, and short-form videos.
• Design visual assets for blogs, eBooks, whitepapers, case studies, success stories, and digital campaigns.
• Develop compelling creatives that increase engagement, brand awareness, and lead generation.

Marketing & Campaign Design

• Design graphics for webinars, events, product launches, and digital marketing campaigns.
• Create high-converting landing pages, email templates, CTAs, and digital advertisements.
• Collaborate with marketing teams to produce campaign assets aligned with business objectives.

Website & UI/UX Design

• Improve website layouts, landing pages, and overall user experience.
• Design website mockups, wireframes, and user interface components.
• Work closely with developers to ensure accurate implementation of design concepts.

Branding & Visual Identity

• Maintain consistency across all digital and print branding materials.
• Enhance and evolve the organization's visual identity and design guidelines.
• Stay updated on design trends, emerging technologies, and industry best practices.

Collaboration & Process Improvement

• Work with marketing, product, and leadership teams to deliver projects on time.
• Participate in brainstorming sessions for campaigns, branding initiatives, and product marketing.
• Streamline design workflows and contribute to process improvements.

Internal Design Support

• Design internal communication materials, presentations, stationery, and branding assets.
• Support cross-functional teams with creative requirements for ongoing business initiatives.

Performance-Driven Design

• Analyze campaign performance and user engagement metrics to optimize creative assets.
• Continuously improve designs based on feedback and data insights.

Required Skills

• 6–10+ years of professional experience in Graphic Design.
• Strong portfolio showcasing branding, digital marketing, and creative design projects.
• Expert knowledge of:
• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• Figma
• Canva
• Experience designing websites, landing pages, and user interfaces.
• Strong understanding of typography, color theory, branding, and visual storytelling.
• Knowledge of UI/UX design principles.
• Basic experience with video editing or motion graphics is an added advantage.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Excellent communication, collaboration, and presentation skills.

Preferred Background

• Experience working with B2B SaaS, Technology, IT Services, or Digital Marketing organizations.
• Experience collaborating with marketing, demand generation, and growth teams.
• Strong problem-solving skills with a proactive and ownership-driven mindset.

Educational Qualification

• Bachelor's degree in Graphic Design, Fine Arts, Visual Communication, Multimedia, or a related field.
• Relevant certifications in Graphic Design, UI/UX, or Digital Design are a plus.

Why Join Us?

• Opportunity to work on impactful global marketing campaigns.
• Collaborative and creative work environment.
• Exposure to modern design tools and innovative projects.
• Career growth with challenging and rewarding assignments.

Interested candidates are encouraged to share their updated resume ( ritika.dubey@appzime.in )