Director of Social Media and Digital Marketing

Lead. Inspire. Grow.

Director-Level Opportunity | Digital Marketing Leadership in Senior Care

Are you a seasoned digital marketing strategist ready to take full ownership of a portfolio of national clients—while doing meaningful work that impacts families and communities across the U.S.? At Approved Senior Network® (ASN), we don’t just do marketing—we drive real-world results for home care agencies that help seniors live with dignity and independence.

We’re seeking a Digital Marketing & Social Media Director to lead strategy, execution, and innovation across dozens of client accounts. This is not an entry-level gig. We’re looking for a strategic leader with deep expertise in organic + paid media, analytics, content coaching, and client relationship management—someone who thrives on building trust, guiding clients, and creating scalable success.

If you’re a proven marketing professional who’s passionate about making an impact in healthcare or senior care, confident managing multi-channel campaigns, and excited to lead from the front, let’s talk.

This is a Director Level Position, Not Entry Level

At Approved Senior Network® (ASN), we empower home care agencies to grow and thrive through innovative, results-driven digital marketing. We blend creativity, data-driven insights, and deep knowledge of the senior care industry to deliver marketing that truly makes a difference.

What You’ll Do:

Lead Digital Marketing Strategy

• Develop and execute digital marketing strategies that align with client goals and drive measurable results—leads, conversions, and ROI.
• Manage marketing initiatives across LinkedIn, Facebook, Instagram, TikTok, and Google Business Profiles.
• Collaborate with our team to deliver integrated campaigns across organic and paid channels.

Social Media Management

• Oversee the planning, creation, and execution of social media content strategies on platforms including LinkedIn, Facebook, Instagram, TikTok, and Google Business Profiles.
• Guide clients in developing engaging, relevant content to connect with their local communities.
• Provide coaching and resources to help clients participate actively in their own social media presence.

Analytics & Reporting

• Masterfully use Google Analytics 4 (GA4), Google Tags, and Google Search Console to monitor website performance and user behavior.
• Prepare in-depth, actionable reports for clients and upper management that clearly demonstrate marketing impact and opportunities for improvement.
• Implement data-driven insights to refine strategies and maximize ROI.

Paid Media Management

• Manage and optimize Google Ads and Facebook Ads campaigns for lead generation, retargeting, and brand awareness.
• Develop creative and compelling ad strategies that align with overall marketing goals.
• Monitor ad performance and adjust tactics to ensure optimal results for each client.

Client Relationship Management

• Act as the primary marketing point of contact for each assigned home care client.
• Build strong, trusting relationships with clients by offering guidance, resources, and proactive communication.
• Coach clients on content needs, social media best practices, and local marketing strategies to strengthen their online presence.

Must-Haves:

• Team management and team leadership skills.
• Full understanding of social media platforms including LinkedIn, Facebook, Instagram, Google Business Profiles, and TikTok.
• Full understanding of analytics tools like Google Analytics 4 (GA4), Google Tags, and Google Search Console.
• Full understanding of paid media platforms, especially Google Ads and Facebook Ads.
• Experience providing in-depth, data-driven reporting to clients and upper management.
• Strong relationship-building skills—you’re comfortable coaching clients on content and marketing best practices.
• Proven ability to develop and execute marketing strategies that span dozens of agencies across the U.S.

Our Tech Stack:

You’ll work with the following tools:

• CRM & Client Management: Highlevel CRM
• Project Management: Teamwork
• Support: Freshdesk
• Creative & Design: Canva
• Content & Collaboration: Google Drive
• Websites: WordPress
• SEO: SearchAtlas
• Social Media Scheduling & Management: SproutSocial
• Video Editing & Production: Descript, Camtasia
• Screen Recording & Communication: Loom, Zoom

Additional Skills That Would Make You Shine:

• Experience working in the home care or healthcare sector.
• Knowledge of AI tools to enhance marketing efficiency.
• Familiarity with CRM automation and marketing workflows.
• Comfort with video content strategy (e.g. script writing, video planning, and rollout).

Perks & Benefits:

• Competitive salary ($60,000 - $90,000).
• Fully remote position with preference for St. Louis Metro Area.
• Professional development opportunities—let’s invest in your growth.
• Opportunity to make a real impact in the lives of seniors and the agencies that serve them.

Our Core Values:

• Results First: We measure success by the growth of our clients.
• Empathy Always: We care deeply about the seniors our clients serve.
• Creative & Curious: We embrace innovation and continuous learning.
• Teamwork: We lift each other up and celebrate wins together.

Ready to Own Digital Marketing at ASN?

If you’re a digital marketing leader who thrives on driving results across organic and paid channels, building client relationships, and coaching agencies to succeed—apply today and join us in shaping the future of home care marketing.

Apply now and help us elevate home care agencies across the country!

Job Type: Full-time

Pay: $60,000.00 - $90,000.00 per year

Benefits:

• 401(k)
• Paid time off
• Professional development assistance

Schedule:

• Monday to Friday

Application Question(s):

• Are you located in the St. Louis Metro area? If not, where are you located?

Education:

• Bachelor's (Required)

Experience:

• Social media management: 3 years (Required)

Work Location: Hybrid remote in Saint Charles, MO 63301