Lifecycle Marketing Manager

About APPLIED Adhesives:

We have you covered.

Nobody knows more about adhesives than APPLIED Adhesives. We are passionate about solving complex challenges with innovative adhesive products and offerings. APPLIED is the industry leader in helping manage costs, reduce waste, and make entire operations run more efficiently. From adhesives, equipment, parts, and service, we have you covered.

With world-class adhesive products, equipment, and parts along with visionary leadership, unparalleled expertise, and an agile, responsive service team, we’re not happy simply staying put. Every day, we leverage our technical expertise and passion for problem solving for the benefit of our customers and the future of our company.

We have countless victories that we could celebrate, but we’re more interested in looking forward than back. We’ve collected the talent and skills to continue innovating new product solutions and applications in emerging industries. We have the fortitude to not only accept challenges, but to seek them out. And we have the confidence and determination to become the most sought-after adhesive solutions partner.

Come join us!

The Role:

We are seeking a highly motivated Lifecycle Marketing Manager who demonstrates strong communication, collaboration, and problem-solving skills while thriving in a fast-paced, growth-focused environment.

This position will own the full customer journey at APPLIED, from prospect acquisition and lead nurturing through onboarding, retention, expansion, and customer advocacy. This individual will design and build scalable marketing automation programs, customer journeys, lead scoring models, and reporting frameworks that drive measurable business growth.

This individual will develop full-funnel marketing strategies, including email prospecting campaigns that generate qualified opportunities for Sales and post-sale programs that increase customer engagement, retention, and renewal rates.

This is a hands-on, high-autonomy role for someone who enjoys building systems from the ground up and creating measurable impact across both pipeline generation and customer growth.

This is a remote role in the Twin Cities, MN area which requires up to 10% travel.

Key Responsibilities:

• Own and optimize the full customer lifecycle, from lead generation and onboarding through retention, expansion, and advocacy.
• Serve as the business owner of APPLIED’s marketing automation and CRM ecosystem, ensuring scalable processes and data integrity.
• Design and maintain lifecycle stages, lead scoring, segmentation, audience management, and automated customer journeys.
• Build and execute email prospecting, lead nurture, and demand generation programs to drive qualified pipeline growth.
• Develop targeted campaigns and account-based marketing initiatives across key industries, applications, and customer segments.
• Create and manage landing pages, forms, CTAs, and conversion paths that support marketing campaigns and revenue goals.
• Partner with Sales to align lead qualification, routing, follow-up processes, and pipeline acceleration strategies.
• Develop onboarding, adoption, retention, re-engagement, and expansion programs that improve the customer experience and drive growth.
• Analyze customer and market insights to inform campaign strategy, content development, and audience targeting.
• Collaborate cross-functionally with Marketing, Sales, Operations, Service, and eCommerce teams to deliver a seamless customer experience.
• Build and manage reporting, dashboards, and funnel analytics, using performance data to continuously optimize marketing effectiveness and business results.
• Must be willing to travel to APPLIED facilities.
• Perform other duties as assigned.

You Are Ideal For This Role If You:

• Value teamwork and recognize that the best results come from supporting and learning from one another.
• Focus on solutions, prioritize effectively, and go the extra mile when needed to achieve goals.
• Build trust through reliability, transparency, and a strong sense of responsibility.
• Ask questions, seek new perspectives, and continuously look for better ways to work.
• Are motivated by achieving results and creating exceptional experiences for customers.

Required Minimum Qualifications

• Bachelor’s Degree or higher, or 4+ years of relevant professional experience.
• 5–8+ years in demand generation, growth marketing, marketing operations, lifecycle marketing, or a closely related B2B discipline.
• Located in the Twin Cities, MN area.
• Must be able to travel up to 10% of the time.
• Legally authorized to work in the United States.

Other Qualifications

• Proven experience with HubSpot Marketing or HubSpot Content highly preferred.
• Experience building and optimizing marketing automation programs, customer journeys, lead management processes, and CRM infrastructure.
• Proven success generating qualified pipeline through email prospecting, lead nurturing, and demand generation initiatives.
• Strong understanding of audience segmentation, lead scoring, email deliverability, data governance, and marketing best practices.
• Experience creating landing pages, forms, conversion paths, and automated campaigns that drive engagement and conversion.
• Strong analytical skills with the ability to develop reporting, interpret performance data, and drive continuous improvement.
• Excellent communication and cross-functional collaboration skills, with experience partnering closely with Sales and other go-to-market teams.
• Self-starter with a builder mentality who thrives in ambiguity, adapts quickly, and takes ownership of delivering measurable business results.

Physical Requirements:

The physical requirements listed below are representative of those that must be met to successfully perform the key responsibilities of this position. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the key responsibilities and meet the physical requirements for the role.

• Communicate information and ideas so others will understand.
• Observe details at close range (within a few feet of the observer).
• Remain in a stationary position for extended periods of time.
• Operate a computer and other office productivity machinery, such as a keyboard, mouse, telephone.
• Travel between company locations, customer sites, and/or manufacturing facilities as needed.
• Walk through manufacturing, warehouse, and production areas as needed.

Why Work For Us:

• Medical, Dental and Vision Benefits
• 401k Match
• Flexible and Team-Oriented work environment
• Generous PTO policy
• Tuition Reimbursement
• Employee Assistance Program
• Career and talent development opportunities as well as opportunities for personal growth

Leading with Integrity, Collaboration, and Passion

In today’s dynamic business landscape, these core values serve as the compass guiding our actions and decisions. Whether it’s demonstrating leadership, fostering collaboration, igniting passion, upholding integrity, or maintaining a relentless customer focus, these principles shape our mission, vison and values, and drive our commitment to excellence.

Our Core Values:

Team-Oriented

We win together! We treat our teammates with respect.

Get Things Done

We focus on results, not excuses. We consistently go above and beyond.

Accountable

When we make a commitment, we keep it. Trust is earned.

Curious

Curiosity is the spark for a solution. We are growth-minded and eager to learn.

Driven to Win

A highly satisfied customer is our ultimate win. Profitable growth = winning.

Interview Expectations

To ensure a fair and consistent hiring process, AI-generated or AI-assisted interview responses are not permitted. Candidates who use AI tools during interviews will not be considered for employment.

FLSA Status: Exempt

Compensation

Compensation for roles at APPLIED varies based on a wide variety of factors, including job-related knowledge, skills, experience, education, work location, and internal equity. As required by applicable law, APPLIED provides a reasonable compensation range for positions that may be filled in multiple locations.

The anticipated base compensation range for this position is $100,000 - $115,000 annually.

This range represents a good-faith estimate of the compensation expected for this role at the time of posting. Actual compensation offered may vary based on the factors noted above. In addition, we are invested in every employee’s total well-being and offer a substantial and comprehensive total rewards package.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Typical work is in a climate-controlled environment requiring regular use of computer and electronic equipment.

We are an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.