Senior Content Marketing Manager

Role Details: Full Time | Remote | Hiring Immediately

Hiring Manager: Travis Tidball - Chief Marketing Officer

Purpose: This role's purpose is to generate high-quality content that converts Applause's audience into action, resulting in at least $1,000,000 in new sales pipeline and $350,000 in ARR contribution from content channels.

Job Description: The Sr. Content Marketing Manager will own all content initiatives, across all mediums, including persuasive advertising videos, short- and long-form copy (blogs, ebooks, case studies, etc.), product webpages, thought leadership presentations, partner materials, case studies, and more. Work closely with the CMO to define and execute our content marketing strategy.

Responsibilities:

• Own the content calendar from beginning to end, including quarterly editorial planning
• Plan, organize, execute, and publish content at a rapid pace to support all company initiatives
• Work with our creative team to execute best-in-class digital assets (videos, case studies, ebooks, etc.) for use in demand generation campaigns, sales enablement, and event strategies
• Conduct primary and secondary research and synthesize data into compelling content deliverables
• Define and execute Applause's thought leadership strategy
• Be the driving force behind audience personas, research, and topic selection
• Cultivate an on-demand team of freelancers & agencies, manage all relationships and deadlines

Requirements

• 5+ years of experience in content marketing for a US-based B2B SaaS or Home Services company
• Incredible content writing & editing chops, with a multi-disciplinary skillset in writing, video, and design
• Ability to adapt and find creative solutions to unforeseen challenges
• Strong work ethic and discipline
• Effective in a remote setup with a stable 50+ Mbps internet connection

Benefits

Benefits: 100% remote w/ no office mandate | Earned PTO | 22 official company holidays | Health care | Life insurance | Amazing colleagues | Energetic culture that is positive and celebrates together | Inspiring mission & software product | Ability to grow your career in a fast-growing tech startup

Applause is a SaaS start-up founded by experienced entrepreneurs and backed by the best VCs in Silicon Slopes. We're focused on helping companies supercharge their team's performance so they can win more lifelong customers. Learn more about our company and culture here: https://applausehq.com/aboutus