Brand & Marketing senior Specialist

Company Description

API360 is a comprehensive SaaS Developer Portal designed to revolutionize digital integration. Our platform empowers organizations by providing unified solutions for API management, seamless integration, and data monetization. Developers can easily upload, manage, and sell APIs, while businesses benefit from a rich catalog of services to drive innovation and operational efficiency. API360 offers robust enterprise-level solutions, tailored for large-scale integration needs, bridging the gap between developers and enterprises to foster digital transformation in the Saudi market and beyond.

Role Description

We are seeking a Brand & Marketing Senior Specialist for a full-time, remote position. In this role, you will develop and execute brand strategies, manage marketing campaigns, and drive brand growth across multiple channels. You will collaborate with cross-functional teams to ensure brand consistency, create marketing materials, conduct market research, and analyze campaign performance to refine strategies and increase brand reach.

Key Responsibilities

• Brand Strategy & Execution: Develop and refine brand strategies aligned with company goals, ensuring consistent brand identity across all platforms.
• Marketing Campaign Management: Plan, execute, and optimize marketing initiatives (e.g., digital, social media, email) to boost user engagement and drive growth.
• Content Creation & Oversight: Coordinate the creation of marketing materials and maintain high-quality, on-brand content that resonates with target audiences.
• Market Research & Analysis: Conduct in-depth market and competitive research to identify trends and opportunities, using data insights to enhance marketing efforts.
• Cross-Functional Collaboration: Work closely with product, sales, and other teams to align brand messaging and effectively communicate product offerings.
• Performance Tracking & Reporting: Use analytical tools (Google Analytics, social media insights, etc.) to measure campaign success and guide continuous improvement.

Qualifications

• Demonstrated skills in Brand Marketing, Brand Management, and Brand Development
• Proven experience in Marketing and Branding (3+ years preferred)
• Strong analytical and problem-solving abilities, with a data-driven mindset
• Excellent written and verbal communication skills
• Ability to work independently and manage tasks effectively in a remote environment
• Familiarity with tech or SaaS industries is a plus
• Bachelor’s degree in Marketing, Business, Communications, or a related field