Director of Marketing

Organization Overview:

The APGA Tour was founded in 2010 with the mission of “Inspiring an inclusive future through the game of golf.” Today, the APGA hosts 18 professional golf tournaments annually, awarding $1.5 million in prize and bonus money. Through its Player Development Program and APGA Foundation, the organization introduces over 2,000 inner-city youth to golf each year.

Position Summary:

The Director of Marketing will elevate the APGA’s brand visibility, fan engagement, and storytelling across all platforms, strengthening the organization’s position as a leader in golf and social impact. This role will lead marketing, branding, and communications strategy with a focus on driving revenue growth, amplifying partner exposure, and advancing the APGA’s mission through best-in-class content and strategic storytelling.

Candidate Profile:

The ideal candidate is a mission-driven, entrepreneurial marketer and dynamic storyteller with a proven track record in brand marketing, digital strategy, and strategic communications. They are a skilled copywriter, project manager, and creative thinker who thrives in fast-paced, collaborative environments and has a passion for sports, community impact, and brand building.

Key Duties and Responsibilities

Brand Strategy & Campaign Execution

• Lead the development and execution of integrated marketing strategies for all APGA events, programs, and initiatives.
• Identify, pursue, and activate revenue-generating opportunities through marketing campaigns, sponsorship marketing, and strategic partnerships.
• Oversee brand positioning, messaging, and visual identity across all channels.
• Manage and optimize the marketing budget in alignment with organizational goals.

Communications & Content Management

• Develop and implement a communications strategy, including social media, digital marketing, website management, public relations, and email campaigns.
• Create and oversee content for web, press releases, newsletters, internal communications, and donor/partner updates.
• Build and maintain a digital asset library to support marketing, development, and sales initiatives.

Event & Partner Marketing

• Coordinate onsite branding, signage, and event experiences.
• Collaborate closely with the Director of Development and COO to deliver marketing assets and fulfill sponsor/partner commitments.
• Develop branded collateral, one-pagers, sponsorship decks, and campaign materials to drive engagement and revenue..

Media Relations

• Serve as primary liaison to PR agency and support press outreach for events.
• Drive storytelling around player success, organization milestones, and APGA initiatives.

Collaboration

• Supervise third-party vendors, content creators, and contractors.
• Serve as a strategic partner to executive leadership and support cross-functional collaboration with Tournament Operations and Development.

The duties listed above are intended only as illustrations of the various types of work that may be  performed. The omission of specific statements of duties does not exclude them from the position if  the work is similar, related or a logical assignment to the position.

Education, Knowledge, Skills, and Abilities

Content creation skills, including video editing, graphic design, and social media asset development, are a strong plus.

• 3+ years of experience in marketing, brand strategy, or communications roles.

• Proven ability to develop, track, and exceed key performance indicators (KPIs) tied to marketing initiatives.

• Bachelor's degree from a four-year college or university, or equivalent related experience.

• Strong copywriting, storytelling, and content production background across digital and print platforms.

• Experience managing creative teams, marketing budgets, and external agency partners.

• Proficiency with marketing and analytics tools such as Adobe, Google Analytics, Mailchimp, and Squarespace.

• Excellent communication, organization, and time management skills.

• Ability to navigate complex environments and manage competing priorities with flexibility and strategic acumen.

• Knowledge of the golf philanthropic community is a strong plus.

• Must be able to maintain confidentiality.

• Successful completion of a pre-employment comprehensive background check is required.

• Must be legally authorized or able to obtain authorization to work in the US.

Compensation: $50,000–$65,000 annually, commensurate with experience.

Note: Title and compensation will be based on the candidate’s experience and qualifications.

Additional Information

This position is a regular, full-time, exempt position that requires the person to work remotely.

To Apply

Please submit your resume, compensation expectations, and cover letter for this position to  Rianna Harris at rianna@apgatour.org.

Equal Employment Opportunity Statement

APGA provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, creed, national origin, ancestry, sex, marital status, disability, religious or political affiliation, age, or sexual orientation.