As a Lead Engineer (SE4), specializing in Growth & Marketing Technology, you will architect and build the technical infrastructure that powers Apartment List's performance marketing and user acquisition systems. This role requires deep technical expertise across the full stack to develop sophisticated marketing technology solutions that drive measurable revenue growth. Working at the intersection of engineering and marketing, you'll directly influence how potential renters discover and interact with Apartment List's offerings across the digital landscape, ensuring our technology creates seamless pathways for people to find their ideal homes.

Impact

You'll drive significant business impact by building the technical foundation for data-driven marketing at scale. Your engineering work will directly influence revenue growth and help more renters find their perfect apartment by:
Establishing technological foundations that scale our ability to acquire new users through diverse acquisition channels
Architecting comprehensive server-side tracking systems that prepare for cookie deprecation while maintaining attribution accuracy across all marketing channels
Collaborating with marketing and data science teams to implement machine learning models that optimize bidding strategies, improve audience targeting, and enhance predictive capabilities for user acquisition and retention
Creating technical solutions that turn privacy challenges into competitive advantages in an evolving regulatory landscape
Implementing automation systems that increase efficiency, reduce manual work, and accelerate campaign optimization

Key Responsibilities

Create integrated marketing technology solutions that standardize pixel implementation across channels, build comprehensive attribution modeling connecting fragmented touchpoints to rental decisions, and ensure robust integration with external platforms (Google Tag Manager, AppsFlyer, GA4)
Design, build, and maintain backend services and APIs in Go, Ruby, and frontend applications in TypeScript, React to support marketing platforms.
Lead engineering initiatives by collaborating with marketing, analytics, and data science teams to implement machine learning models that optimize bidding strategies, audience segmentation, and user engagement.
Coordinate with engineering to prioritize projects that align with business objectives while ensuring scalability and performance.
Develop automation systems to streamline marketing operations, reduce manual effort, and accelerate decision-making.

What We're Looking For

7+ years of experience in a full stack engineering role
Strong software development skills in Go, Ruby, TypeScript, and React
Experience with RESTful APIs, relational database design, and scalable backend services.
Deep technical knowledge of digital advertising ecosystems, attribution modeling, server-side tracking implementation, and cross-device identity resolution
Familiarity with machine learning concepts and their application in marketing automation and predictive modeling.
Strong analytical skills, including experience with SQL and marketing performance metrics.
Experience with server-side tracking implementations, tag management systems, customer data platforms, and conversion APIs (like Meta CAPI)
Ability to translate marketing goals into technical implementation, through planning, requirements gathering, coding and maintenance, ensuring seamless execution of growth initiatives.

Here's The Pay Range

At Apartment List, we carefully consider a variety of factors to determine compensation for each position, including the role, level, and work. The US base salary range for this position is:

Zone 1: $170,000 - $207,000 TTC (including $154,000 - $186,000 base salary) + equity
Zone 2: $158,000 - $191,000 TTC (including $142,000 - $172,000 base salary) + equity
Zone 3: $145,000 - $175,000 TTC (including $130,000 - $158,000 base salary) + equity

This reflects the compensation target for new hire salaries for the position across all US locations. Please note, the compensation details provided do not include benefits and perks that we offer.

We also rely on market indicators along with considering your work location, job related skills, experience and relevant education and training, to determine compensation that is fair and competitive for you. Apartment List will consider paying compensation near the higher of the range in exceptional circumstances, where candidates have the experience, credentials or expertise that would warrant such consideration. It is always our goal to hire exceptional talent and we would be happy to share more about compensation during the hiring process.

Here's what's in it for you (full-time US based employees only; does not apply to contract roles):

Competitive Compensation: Including annual salary, pre-IPO stock options, and other financial compensation (if applicable)

Medical, Dental, and Vision Coverage: 100% of premiums covered for you AND all of your dependents
Unlimited Flexible Time Off: Unlimited FTO in addition to 12 company holidays per year, quarterly “recharge” days, and a week-long holiday break
Home Office Reimbursement: To cover home office furniture and supplies, monthly home internet, and monthly cell phone (if applicable)
Health & Wellness Reimbursement: To cover monthly gym membership or other qualifying expenses
Parental Support: Generous parental and family leave, fertility benefits, and employer-sponsored stipends towards family forming services
401k Plan: To support you in your individual retirement goals
Team Events: Frequent team-building events, fun team off-sites, and bi-annual company meetups
Commitment to DEI: To prioritize Diversity, Equity, and Inclusion within our workplace and to stay true to our values and mission
Mentorship and Training: To get you onboard quickly, learn new professional skills, and invest in your career development
Impact and Visibility: To expose you to and provide the opportunity to work on highly strategic initiatives that will transform the business
Encouragement and Empowerment: To explore and adopt new technologies and drive meaningful decisions and outcomes
At Apartment List we believe that everyone deserves a home they love AND a career they love. We strive to build a diverse team that is a reflection of the people we serve; this is made possible through our commitment to fostering a culture of diversity, inclusion, equity, and connectedness.

As a proud equal opportunity employer, we celebrate the collection of individual differences, life experiences, ideas, perspectives, knowledge, and talent. We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status.