Senior Product Marketing Manager - B2B Platform Solution

Apartment List is revolutionizing multifamily leasing with our SMART Platform—the industry's only solution combining AI-powered tools with a unique pay-per-lease business model that aligns our success directly with leasing results. We're looking for a product marketing leader who can showcase how our integrated solutions create exponential value. You'll work at the intersection of platform strategy and market adoption, helping customers understand how our ecosystem drives better outcomes.

Reporting to the VP of Marketing, you'll collaborate across sales, growth, marketing, and product teams to build the go-to-market engine that powers our next growth phase. This high-impact role demands both strategic vision and execution excellence.

What You’ll Do

• Champion the voice of the customer: Conduct research to understand operators across segments—translating insights into compelling positioning

• Drive alignment across teams: Ensure consistent messaging and priorities between sales, product, salesops, and strategy teams

• Drive product adoption & revenue growth: Develop go-to-market strategies that accelerate acquisition, conversion, and retention

• Shape our market positioning: Craft narratives that showcase how our integrated solutions deliver greater value than the sum of their parts

• Create high-impact sales enablement assets, including:

• Strategic pitch decks tailored to different customer segments and their unique pain points

• Product demos customized for various use cases

• Objection handling guides that address competitive pressures

• Detailed Q&A documents

• Build our B2B PMM function: Establish product marketing as a strategic capability within Apartment List, creating scalable processes that can grow with our business

• Monitor the competitive landscape: Track industry shifts, proptech trends, and AI innovations to ensure our positioning stays ahead of the curve

You're a Fit If

• You've spent 7+ years in B2B product marketing, with significant experience marketing platforms or solution portfolios
• You have a strategic understanding of how different assets influence various stages of the B2B buying journey
• You create compelling sales materials that actually drive conversion
• You excel at building strong collaborative relationships, particularly with sales, product, and strategy teams
• You've successfully launched and positioned platform capabilities that drove adoption across multiple product lines
• You understand how to message the strategic value of integrated solutions versus point products
• You have experience with AI/ML technologies and can translate complex technical capabilities into business outcomes (major plus!)
• You've worked in or marketed solutions for marketplaces, understanding the unique dynamics of multi-sided platforms (highly desired)
• You can effectively translate between technical product teams and customer-facing sales teams
• You have experience being an early or founding product marketing hire and know how to demonstrate the strategic value of product marketing to the broader organization

Why This Role Matters

As we expand from an ad channel to an integrated ecosystem, we need someone who can strategically map content to customer segments and buying stages. Your expertise in creating the right assets for the right audiences at the right time will directly impact pipeline velocity and conversion rates.

This role sits at a critical intersection of our business. You'll work closely with sales, product, salesops and strategy teams to ensure we're effectively communicating the value of our solutions. Without strong product marketing leadership in this position, we risk misalignment between what we build and what the market needs, or between our value proposition and how our sales team articulates it.

As we build our product marketing function, you'll be pioneering our B2B product marketing efforts alongside one team member who focuses on our consumer-facing initiatives. This is a rare opportunity to shape our product marketing strategy and establish best practices that will scale.

Here's The Pay Range

At Apartment List, we carefully consider a variety of factors to determine compensation for each position, including the role, level, and work. The US base salary range for this position is:

• Zone 1: $135,000 - $163,000 TTC (including $121,000 - $147,000 base salary) + equity
• Zone 2: $124,000 - $151,000 TTC (including $112,000 - $136,000 base salary) + equity
• Zone 3: $114,000 - $138,000 TTC (including $103,000 - $124,000 base salary) + equity

This reflects the compensation target for new hire salaries for the position across all US locations. Please note, the compensation details provided do not include benefits and perks that we offer.

We also rely on market indicators along with considering your work location, job related skills, experience and relevant education and training, to determine compensation that is fair and competitive for you. Apartment List will consider paying compensation near the higher of the range in exceptional circumstances, where candidates have the experience, credentials or expertise that would warrant such consideration. It is always our goal to hire exceptional talent and we would be happy to share more about compensation during the hiring process.

Here's what's in it for you (full-time US based employees only; does not apply to contract roles):

Competitive Compensation: Including annual salary, pre-IPO stock options, and other financial compensation (if applicable)

• Medical, Dental, and Vision Coverage: 100% of premiums covered for you AND all of your dependents
• Unlimited Flexible Time Off: Unlimited FTO in addition to 12 company holidays per year, quarterly “recharge” days, and a week-long holiday break
• Home Office Reimbursement: To cover home office furniture and supplies, monthly home internet, and monthly cell phone (if applicable)
• Health & Wellness Reimbursement: To cover monthly gym membership or other qualifying expenses
• Parental Support: Generous parental and family leave, fertility benefits, and employer-sponsored stipends towards family forming services
• 401k Plan: To support you in your individual retirement goals
• Team Events: Frequent team-building events, fun team off-sites, and bi-annual company meetups
• Commitment to DEI: To prioritize Diversity, Equity, and Inclusion within our workplace and to stay true to our values and mission
• Mentorship and Training: To get you onboard quickly, learn new professional skills, and invest in your career development
• Impact and Visibility: To expose you to and provide the opportunity to work on highly strategic initiatives that will transform the business
• Encouragement and Empowerment: To explore and adopt new technologies and drive meaningful decisions and outcomes
• At Apartment List we believe that everyone deserves a home they love AND a career they love. We strive to build a diverse team that is a reflection of the people we serve; this is made possible through our commitment to fostering a culture of diversity, inclusion, equity, and connectedness.

As a proud equal opportunity employer, we celebrate the collection of individual differences, life experiences, ideas, perspectives, knowledge, and talent. We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status.