Senior Manager, Growth and Marketing Analytics

Apartment List is seeking a Senior Manager, Growth & Marketing Analytics to elevate our marketing measurement capabilities and drive more efficient, data-informed growth and user acquisition channel diversification. Reporting to the VP of Data & Insights, this role will lead marketing analytics strategy across user acquisition and retention channels, serve as a thought partner to marketing leadership, and build a culture of insight, experimentation, and action. This is a high-impact, cross-functional leadership role that requires a strong mix of analytical rigor, business intuition, strong cross-functional communications, and team development and collaboration skills.

As Senior Manager, Growth & Marketing Analytics on our Data & Insights team, you will focus on our expanding user growth channels, drive the analytics and measurement approach roadmap, implement impact measurement models, partner closely with finance and performance marketing leadership on budgeting decisions, multi-channel performance analysis, demand forecasting, and new channel experimentation. This position is equal parts strategic decision making, analytical innovation, and meticulous execution. The ideal candidate has deep technical expertise in performance marketing analytics, and is skilled in stakeholder partnership and project management with an ownership mindset and enthusiasm toward driving the direction of marketing data and analytics.

Responsibilities

• Lead analytics for marketing measurement:

• Drive the end-to-end performance marketing measurement strategy: attribution and incrementality testing and modeling, demand and cost forecasting and analysis, and budgeting

• Build and evaluate frameworks for ROAS evaluation, multi-touch attribution, and conversion lift analyses

• Develop and maintain sophisticated LTV models that account for user behavior patterns, retention curves, monetization potential, and cohort-specific characteristics

• Establish LTV-to-CAC ratio targets by channel, audience segment, and acquisition source to optimize marketing investments

• Proactively investigate signal drift, data anomalies, and LTV model integrity

• Partner with stakeholders to embed analytics in decision making:

• You will partner closely with Growth, Marketing, and Finance and serve as a strategic thought partner to Growth and Marketing leadership on channel expansion, audience strategies, and marketing efficiency

• Support a technical and analytical team:

• Mentor and manage a growing team, beginning with the Growth Marketing Analytics Lead

• Own the roadmap for performance analytics tooling in collaboration with Analytics Engineering and Marketing teams

• Translate complex findings into clear recommendations for C-suite and senior leadership

• Contribute to financial planning and forecasting

• Partner with Finance to align LTV methodologies with financial planning and reporting requirements

• Create forward-looking forecasting models that incorporate seasonality, market conditions, and product roadmap impacts

Key Qualifications

• 8+ years of experience in marketing analytics and performance marketing measurement, with at least 2+ years in a team leadership role.

• Proven track record leading performance marketing measurement at a consumer-focused, growth-oriented company with $50M+ in ad spend

• Expert level SQL

• Proficiency in building out reporting in visualization tools (Looker, Tableau or similar), and navigating tools like GA4

• Strong business acumen and communication skills; comfortable engaging with exec stakeholders

• Expertise in complex marketing analytics concepts such as incrementality testing, media mix modeling, LTV analyses, and multi-touch attribution

• Experience in designing and evaluating experiments (geo tests, holdout tests, A/B tests)

• Scrappy and proactive problem-solver with a test-and-learn mindset

• Nice to haves:

• R and/or Python

• Expertise in predictive analytics for customer value estimation

What You’ll Bring To The Team

• A passion for enabling marketing and growth teams to make better, faster decisions.
• Ability to build a high-performance marketing analytics function from strategy to execution.
• Comfort in both hands-on analytics work and high-level strategic planning.
• A strong sense of ownership, curiosity, and entrepreneurial spirit.

What’s In It For You

• A unique opportunity to partner closely with the VP of Data & Insights and Head of Performance Marketing to shape measurement at scale.
• High visibility and impact in a fast-growing consumer marketplace.
• Collaborative, mission-driven culture that values autonomy, experimentation, and clarity.
• Competitive compensation, stock options, comprehensive benefits, and flexible remote work environment.

Here's The Pay Range

At Apartment List, we carefully consider a variety of factors to determine compensation for each position, including the role, level, and work. The US base salary range for this position is:

• Zone 1: $181,000 - $220,000 TTC (including $160,000 - $193,000 base salary) + equity
• Zone 2: $168,000 - $203,000 TTC (including $147,000 - $179,000 base salary) + equity
• Zone 3: $154,000 - $187,000 TTC (including $135,000 - $164,000 base salary) + equity

This reflects the compensation target for new hire salaries for the position across all US locations. Please note, the compensation details provided do not include benefits and perks that we offer.

We also rely on market indicators along with considering your work location, job related skills, experience and relevant education and training, to determine compensation that is fair and competitive for you. Apartment List will consider paying compensation near the higher of the range in exceptional circumstances, where candidates have the experience, credentials or expertise that would warrant such consideration. It is always our goal to hire exceptional talent and we would be happy to share more about compensation during the hiring process.

Here's what's in it for you (full-time US based employees only; does not apply to contract roles):

Competitive Compensation: Including annual salary, pre-IPO stock options, and other financial compensation (if applicable)

• Medical, Dental, and Vision Coverage: 100% of premiums covered for you AND all of your dependents
• Unlimited Flexible Time Off: Unlimited FTO in addition to 12 company holidays per year, quarterly “recharge” days, and a week-long holiday break
• Home Office Reimbursement: To cover home office furniture and supplies, monthly home internet, and monthly cell phone (if applicable)
• Health & Wellness Reimbursement: To cover monthly gym membership or other qualifying expenses
• Parental Support: Generous parental and family leave, fertility benefits, and employer-sponsored stipends towards family forming services
• 401k Plan: To support you in your individual retirement goals
• Team Events: Frequent team-building events, fun team off-sites, and bi-annual company meetups
• Commitment to DEI: To prioritize Diversity, Equity, and Inclusion within our workplace and to stay true to our values and mission
• Mentorship and Training: To get you onboard quickly, learn new professional skills, and invest in your career development
• Impact and Visibility: To expose you to and provide the opportunity to work on highly strategic initiatives that will transform the business
• Encouragement and Empowerment: To explore and adopt new technologies and drive meaningful decisions and outcomes
• At Apartment List we believe that everyone deserves a home they love AND a career they love. We strive to build a diverse team that is a reflection of the people we serve; this is made possible through our commitment to fostering a culture of diversity, inclusion, equity, and connectedness.

As a proud equal opportunity employer, we celebrate the collection of individual differences, life experiences, ideas, perspectives, knowledge, and talent. We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status.