Lifecycle Marketing Manager

1. Position

Title: Lifecycle Marketing Manager

Reports To: VP of Marketing

Work Location: Remote, with onsite presence as needed. Housing is available when onsite.

2. About Antiresort

Antiresort is a regenerative resort brand on a mission to help others give their gifts at the highest level. Located in a remote Mayan fishing village on the Pacific coast of El Salvador, our flagship property, Mizata by Antiresort, offers a sanctuary for self-actualization, transformation, and world-class adventure.

We have been recognized by The New York Times as one of the Top 52 Places to Go in the World and are currently the #1 rated resort in El Salvador. With a beachfront longevity clinic, treehouses, a retreat venue, day club, music studio, and immersive wellness experiences, Antiresort is building a platform for self-actualization and life-changing outcomes.

3. Purpose of the Role

This is a full-time, hands-on role responsible for owning the strategy and execution of lifecycle marketing across email, SMS, and other direct channels. The Lifecycle Marketing Manager's mission is to activate, nurture, convert, and reactivate our database through thoughtful customer journeys, high-frequency testing, and segmentation strategies that increase revenue, retention, and lifetime value.

This person will turn a large but underutilized database into a meaningful growth engine. They should bring strong strategic thinking, commercial instinct, and a sharp understanding of how to guide customers and leads through relevant communications that drive action over time.

Experience in hospitality is a plus but not required. What matters most is strong experience in lifecycle, CRM, retention, or direct response marketing, plus the ability to connect marketing performance with business outcomes.

4. Key Responsibilities

• Design and own the lifecycle marketing strategy across the full customer journey, including lead nurturing, welcome flows, activation, repeat purchase, retention, and win-back.
• Build, launch, and optimize automated and campaign-based communications across email, SMS, and other direct marketing channels.
• Develop segmentation strategies and cohorts based on customer behavior, purchase history, engagement, interests, and lifecycle stage.
• Create and manage journeys for both new leads entering the database and existing contacts who need to be nurtured, reactivated, or converted.
• Identify opportunities within the database to increase bookings, repeat purchases, upsells, cross-sells, and customer lifetime value.
• Plan and execute cold email and outbound nurture sequences when relevant, ensuring strong messaging logic, targeting, and deliverability hygiene.
• Write or develop clear briefs for email and SMS creative, including objective, audience, offer, message hierarchy, CTA, and desired outcome.
• Collaborate with design, content, performance, and leadership teams to align lifecycle efforts with campaign priorities, launches, and commercial goals.
• Track and optimize key lifecycle metrics such as open rate, click-through rate, conversion rate, unsubscribe rate, reactivation rate, and revenue generated.
• Run A/B tests on subject lines, copy, offers, frequency, timing, and segmentation logic; document insights and apply learnings continuously.
• Maintain database health by supporting list hygiene, suppression logic, contact organization, and audience quality.
• Work with CRM and marketing automation tools to set up flows, triggers, tags, audiences, and reporting; experience with Zoho is a plus but not mandatory.
• Partner with the VP of Marketing to identify the highest-impact lifecycle opportunities and turn them into an always-on revenue channel.

5. Skills & Experience

Experience

• 3-5 years of experience in lifecycle marketing, CRM marketing, email marketing, retention marketing, marketing automation, or similar roles.
• Experience building and optimizing customer journeys, automated flows, nurture sequences, and reactivation campaigns.
• Experience working with large or growing databases and turning audience segments into measurable commercial outcomes.
• ·Experience in direct response marketing, performance-oriented communications, or conversion-focused campaign strategy is highly valued.
• Experience in creative strategy, business strategy, growth strategy, or commercial marketing strategy is a strong plus.
• Previous experience in hospitality, wellness, e-commerce, or other customer relationship-driven businesses is a plus, but not required.

Analytical and technical skills

• Strong understanding of email and CRM performance metrics, including open rate, click-through rate, conversion rate, unsubscribe rate, deliverability, and revenue attribution.
• Experience using CRM and/or marketing automation platforms such as Zoho, HubSpot, Klaviyo, Mailchimp, Customer.io, ActiveCampaign, or similar tools.
• Ability to segment databases, structure cohorts, and build logic-based communications based on behavior and lifecycle stage.
• Comfort working with dashboards, reports, spreadsheets, and campaign performance data to make informed decisions.
• Familiarity with A/B testing methodology and campaign optimization practices.
• Understanding of data hygiene, contact management, and workflow logic within CRM ecosystems.

Business and marketing knowledge

• Clear understanding of retention, repeat purchase, LTV, conversion funnels, campaign performance, and lifecycle contribution to revenue.
• Strong commercial awareness: ability to connect messaging, segmentation, and cadence with business goals such as bookings, occupancy, revenue, and customer value.
• Understanding of how brand, offer, timing, and customer intent work together to improve conversion across direct channels.
• Strategic thinking: ability to identify where the biggest opportunities exist in the database and prioritize accordingly.

Soft skills

• Strong critical thinking and judgment: able to move beyond execution and make strategic recommendations with clear rationale.
• High ownership and autonomy; comfortable building structure where little currently exists.
• Excellent organization and attention to detail, especially in segmentation, campaign setup, and reporting.
• Clear communication skills, able to brief creatives well and explain performance insights in practical business terms.
• Balance of strategy and execution: someone who can think big, move fast, and still care about the details.
• Collaborative mindset and ability to work cross-functionally with marketing, design, operations, and leadership.

Language

• Spanish
• Written and spoken English is required.

Education

• Bachelor's degree in marketing, business, communications, advertising, economics, or related fields, or
• Equivalent practical experience in lifecycle marketing, CRM, retention, growth, or performance marketing roles, or
• Completion of reputable bootcamps or specialized training in lifecycle marketing, email marketing, CRM, growth, or marketing automation, combined with practical experience.
• Additional training in retention, automation, customer journey strategy, or direct response marketing is a plus.

6. What Success Looks Like

• Lifecycle marketing becomes a reliable and consistent revenue channel rather than an occasional campaign function.
• Core flows are live, healthy, and improving over time across key moments such as welcome, nurture, post-purchase, reactivation, and retention.
• Engagement metrics such as open rate, CTR, conversion rate, and reactivation rate improve through structured testing and smarter segmentation.
• The database becomes more organized, actionable, and strategically used, with clearer cohorts and better communication logic.
• More leads and customers move through the funnel with relevant messaging that drives bookings, repeat purchases, and higher lifetime value.
• Marketing decisions around direct channels become more strategic, measurable, and connected to business growth.

7. Core Values Alignment

Execution in this role is expected to align with Antiresort's core values:

1. Radical Accountability
2. Vulnerable Authenticity
3. Act in Purpose, Walk in Faith
4. Servant Leadership
5. Life Changing Outcomes