Marketing Manager

About Us

We are a leading global innovator in clean energy and smart technology solutions, dedicated to making sustainable living accessible and reliable. With our flagship home energy storage brand, Anker SOLIX, expanding across Europe, we are looking for a hands-on, entrepreneurial Marketing Manager to build and lead our local marketing efforts in the Benelux region from the ground up.

Job Overview

We are seeking a strategic and execution-oriented Marketing Manager to drive brand awareness, user acquisition, and sales growth for Anker SOLIX across the Benelux market. This role requires a marketer who is equally comfortable planning strategy and rolling up their sleeves to execute campaigns. You will be responsible for building our local marketing engine from scratch, focusing on digital-first brand building and full-funnel conversion.

Key Responsibilities

• Develop and execute the integrated marketing strategy for the Benelux region, with a strong focus on digital channels and performance marketing.
• Lead the end-to-end planning and execution of brand campaigns, content marketing, social media, SEO/SEM, and influencer/PR initiatives.
• Own the local marketing budget, track ROI, and optimize campaigns based on data-driven insights.
• Collaborate with sales and channel teams to align marketing activities with business goals and drive lead generation/sales conversion.
• Manage localization of global marketing assets and create region-specific content that resonates with Dutch and Belgian consumers.
• Build and manage relationships with local media, KOLs, agencies, and partners.
• Analyze market trends, competitor activities, and customer insights to identify growth opportunities.

Requirements

• Experience: Minimum 8 years of marketing experience, with a proven track record in a L5–L6 independent leader role.
• Industry Background: Must have experience in energy storage/home energy, high-value consumer tech, or D2C electronics. Deep knowledge of the Benelux market is essential.
• Core Skills:
• Strong expertise in digital marketing strategy, brand building, content marketing, and local campaign execution.
• Hands-on experience of growing a brand from 0 to 1, driving online traffic, and converting leads.
• Proven success in managing KOL collaborations, PR campaigns, and performance marketing.
• Mindset: Entrepreneurial, agile, and willing to execute hands-on in a fast-paced, resource-lean environment.
• Language: Fluency in English is required. Dutch or French language skills are a strong plus.
• Background: Open to candidates of all nationalities (Chinese diaspora or local). We prioritize action-oriented, resilient, and results-driven individuals.

Nice to Have

• Experience launching or scaling consumer-facing products in EVs, energy storage, or smart home categories.
• Direct experience in D2C e-commerce operations or media resource integration.
• Existing network of media, influencers, or agency contacts in Benelux.

Exclusions

• Candidates with only B2B marketing or pure offline/event management backgrounds will not be considered.
• This role is not suitable for traditional corporate senior managers who prefer delegation over execution or thrive in heavily structured environments.

What We Offer

• The opportunity to build and lead marketing for a high-growth brand in a strategic European market.
• A dynamic, agile, and mission-driven work culture that values creativity and execution speed.
• Competitive salary, performance bonuses, and long-term incentives.
• Flexibility in work location with a focus on outcomes.
• Career growth opportunities within a global clean energy leader.