This is a part-time remote role for a Performance Marketing Manager (Paid Ads). The Performance Marketing Specialist will oversee the planning, execution, and optimization of all paid advertising campaigns. Day-to-day tasks include managing and analyzing PPC campaigns, conducting keyword research, optimizing ad spend, and driving conversion rates. The role also involves collaborating with the creative team to develop compelling ad content, monitoring performance metrics, analyzing ROI, and reporting on campaign effectiveness.

Key Responsibilities

Set up and launch paid advertising campaigns on Meta and Google platforms
Implement conversion tracking mechanisms to measure the effectiveness of campaigns
Analyze data and metrics to identify trends, insights, and opportunities for optimization
Monitor and analyze campaign data using GA4, Google Tag Manager, Hotjar, etc
Experience with Ad Creation and Copywriting
Conduct A/B tests on creatives, audiences, and landing pages
Proficiency in keyword research and optimization techniques
Ability to collaborate with creative teams to develop and optimize ad content

Requirements

4+ years of proven experience in Meta and Google Ads
Strong experience with conversion tracking, audience segmentation, and remarketing funnels
Strong analytical skills and experience with performance metrics, ROI analysis, and campaign reporting
Track record of improving CAC, ROAS, and scaling paid campaigns
Bachelor's degree in marketing, Business, or a related field
Experience in the fashion industry is a plus
Excellent written and verbal communication skills
Ability to work independently and remotely

How to Apply

📧 Email your Resume to: help@anjumkhan.com