AI Marketing Specialist

Description

AI Marketing Specialist

Location: Remote (South Africa)

Department: Marketing

Reports to: General Manager

Role Overview

We are looking for a fully AI-fluent Marketing Specialist to act as a hands-on generalist across our portfolio of software products in the life sciences and clinical trials space. This role is execution-heavy and ideal for someone who enjoys owning campaigns end-to-end, staying highly organized, and switching between creative and operational work. The ideal candidate keeps fully up to date on latest AI marketing tools and loves to find ways to use agentic AI to automate workflows.

You will be responsible for planning and executing digital advertising campaigns, creating marketing collateral, supporting conference and event execution, and keeping marketing initiatives moving forward without constant oversight.

This is not a narrow “content-only” or “ads-only” role. We are looking for someone who can operate across channels, manage details rigorously, and grow into increasing responsibility over time.

Key Responsibilities

Campaign Execution & Digital Marketing

• Plan, launch, and manage digital ad campaigns (LinkedIn, Google, email, and other B2B channels)
• Track performance metrics and provide clear reporting on what is working and what is not
• Coordinate campaign timelines, assets, and approvals across internal stakeholders

Marketing Collateral & Content

• Create and maintain marketing collateral including one-pagers, slide decks, brochures, case studies, and website content
• Write clear, professional copy for ads, landing pages, emails, and sales enablement materials
• Adapt technical or complex subject matter into customer-facing messaging

Graphic Design

• Design visual assets for digital campaigns, presentations, conferences, and social channels
• Maintain brand consistency across all materials
• Work with existing brand guidelines and improve them over time where needed

Events & Conferences

• Support planning and execution for industry conferences and trade shows
• Coordinate logistics for booths, signage, printed materials, and giveaways
• Assist with pre-event promotion and post-event follow-up campaigns

Operational Excellence

• Maintain organized project plans, asset libraries, and campaign calendars
• Manage multiple initiatives simultaneously without dropping details
• Proactively identify gaps, delays, or quality issues and address them early

Required Skills & Experience

• Fully fluent in latest AI marketing tools & strategies
• 3–7 years of experience in a generalist marketing role, ideally in B2B software or technology-enabled services
• Strong copywriting skills with the ability to write clearly, concisely, and professionally
• Solid graphic design capability using tools such as Adobe Creative Suite, Figma, or Canva
• Experience running or supporting digital advertising campaigns
• Highly organized, detail-oriented, and process-driven (“Type A” personality)
• Comfortable working independently in a remote environment
• Strong written and verbal English communication skills

Nice to Have

• Experience in life sciences, healthcare, or clinical trials
• Familiarity with marketing to regulated or highly technical audiences
• Experience supporting conference or event marketing

About Anju Software

Anju Software delivers end-to-end solutions for the life sciences industry, supporting clinical trials, medical affairs, and scientific data management with precision, compliance, and operational rigor. Our products help pharmaceutical, biotech, and medical device companies bring therapies to market faster and more efficiently.

Anju is part of Valsoft Corporation, a global acquirer and operator of vertical market software businesses. Valsoft invests with a long-term mindset, empowering each company to operate autonomously while benefiting from shared capital and operational expertise.

We are entering a new phase of growth, focused on embedding AI deeply into our systems and workflows. We are excited to add talent who will help lead our transformation into a truly agentic, automation-driven organization that redefines how work gets done in life sciences.

Equal Opportunity & Employment Equity

Anju Software is an equal opportunity employer. We are committed to creating an inclusive workplace and consider all qualified applicants without regard to race, gender, age, disability, religion, sexual orientation, or other protected characteristics.

In line with applicable Employment Equity legislation in South Africa, preference may be given to candidates from designated groups where appropriate.

Applicants must be legally authorized to work in South Africa.