We’re seeking a strategic Head of New Business to join our Marketing team to lead our customer acquisition efforts across core trading channels. You’ll be at the forefront of developing growth strategies, driving campaign performance, and championing excellent outcomes for our customers and their pets. This role is a 12 month fixed term contract.

What’s on offer?

Not only do we offer a competitive salary of £90,000 with excellent benefits, we also firmly believe that your postcode should never be a barrier when it comes to finding the pawfect role – that’s why we’re flexible on your working location. At Animal Friends, you can choose to be based remotely within the UK, within our Amesbury office, or hybrid (a mixture of both)

At Animal Friends Insurance, we’re all about empowering our colleagues to make work work for them wherever possible, which is why we also welcome applications from candidates looking to work condensed hours.

What you`ll do

To give you an idea what to expect, you`ll:

Lead and inspire a high-performing team to deliver outstanding customer and commercial outcomes
Own and deliver the new business strategy across PPC, Paid Social, SEO, GEO, PCWs, and Direct channels
Full P&L ownership for new business trading, including forecasting, commercial planning, and reporting
Drive channel performance, optimise budgets, and maximise ROI across acquisition activity
Collaborate cross-functionally with Finance, Product, Pricing, and Brand to ensure sustainable growth
Accountable for Google Joint Business Plan and ensuring all activity meets compliance and data privacy standards
Use marketing data and user insights to shape strategy and report performance to the SLT

Who You Are

Proven leadership in managing, motivating, and developing high-performing teams
Strategic thinker with strong analytical skills and experience in data-led marketing
Expertise in digital marketing channels including PPC, SEO, GEO, Paid Social, and Display
Deep understanding of Personal Lines distribution—pet insurance experience is a plus
Strong knowledge of Price Comparison Website strategy and implementation
Skilled in budget ownership, resource allocation, and cross-functional collaboration
Proven ability to use analytics and attribution tools to boost conversion and performance
Track record of delivering online sales growth and exceeding lead generation targets
Able to easily work from home with a quiet space and good internet connection

Why choose Animal Friends

Animal Friends has been supporting UK pet owners for more than 25 years with our comprehensive and meaningful pet insurance. We are not only an award-winning business but one of the largest pet insurance providers in the UK. But we’re not like other leading UK pet insurers, we were built to be unmistakably different – giving back to incredible animal welfare and conservation charities, at home and around the world, as they fight to support and care for vulnerable pets, wildlife, and habitats. So far, we’ve helped support over 800 charities and conservancies across the UK and worldwide and donated over £8.5 million and continue to use our voice and platform to fight for positive change. We believe that even the smallest act can make a big difference.

We understand that our success is only possible because of how we work together, which is why our company values of being courageous, kind-hearted and passionate are the heart of what we do – and we simply wouldn’t be who we are today without our colleagues, who embody these values every day.

We are part of the Pinnacle Pet Group (PPG) – a pan European fully integrated pet insurance and pet health services provider. On a mission to help pets live happy, healthy lives with their pet parents, PPG are committed to supporting the diverse needs of their customers and colleagues with a clear ambition to become the world leader in pet insurance and healthcare services.

What You’ll Get

We recognise that your hard work shouldn`t come without its perks, so here`s a little list of some of the things you can expect to get from us:

25 days annual leave, which increases with service, plus bank holidays
A day off for your birthday
One paid day off per year to volunteer with a UK-registered animal charity of your choice
Access to 50% off insuring pet companions with Animal Friends
Free access to our expert vet partner, Joii Pet Care, for your cat and/or dog
Your mental and physical health is incredibly important to us. That’s why we offer discount on gym membership, access to a dedicated Wellbeing Hub and a healthcare cash plan, private medical insurance and Group life assurance.
We like to celebrate success and recognise excellent employee performance; we will donate £3k to the charity of our employee of the quarter’s choice
Most importantly, you’ll be working with, and supported by, a team of courageous, passionate, and kind-hearted individuals – we might be biased, but we think that they’re a pretty pawsome bunch!

Inclusion, Diversity and Belonging at Animal Friends

At Animal Friends, we take inclusion seriously. This means nurturing a culture that respects everyone as an individual and values the unique perspectives we all bring through our background, characteristics, and lived experiences.

We know that harnessing our differences makes us stronger and helps us to deliver better outcomes for our customers and each other. That’s why we are committed to ensuring that everyone is treated fairly and without discrimination, and we are passionate about creating an inclusive environment where everyone feels they belong.

Our recruitment process

_As an FCA regulated business, we require successful applicants to clear our pre-employment screening process which includes a credit check and references checks. Under the latest UK Right to Work regulations, we will require successful applicants to evidence their right to work in the UK, either in person, online, or digitally via a third party subject to circumstances.

__Please be aware this advert will remain open until the vacancy has been filled rather than the advertised closing date. Interviews will take place throughout this period; therefore, we encourage you to apply early to avoid disappointment.

_Department

Sales and Marketing

Contract type

Fixed Term Contract

Hours

Salary

£90k