Director, Marketing - Group Benefits Insurance

Director, Marketing — Group Benefits Insurance

(remote)

Amwins Connect (“Connect”) is conducting a candidate search looking for a Director of Marketing with experience in Group Benefits Insurance.

Connect is now one of the largest group brokerage general agencies in the US with national distribution. By combining seven of our group benefits operating companies, we have created a business with over 100+ years of experience under the Amwins’ brand, Connect houses a comprehensive collection of group benefits products available for national distribution. Products include large and small group medical for fully insured and self-funded, dental, vision, lifelong-term insurance plans, specialty and captive programs, and third-party administrative services.

Connect’s parent is Amwins Group, the largest wholesale brokerage and group insurance administrator in the world with annual placed premiums more than $40B. We are privately held with the employees owning the majority stake. We have over 65 operating companies across 5 divisions, over 175+ locations around the world, and 7.5k employees. Amwins has expertise across a diversified mix of property, casualty, and group benefits products, and offers value-added services to support these products, including product development, underwriting, premium and claims administration, and actuarial services. Please visit our website at www.amwins.com.

Position Overview

Our firm believes strongly that marketing communications can give a competitive advantage to our employees and our business partners. This position exists to help advance our company’s vision primarily through division support and execution.

Qualified candidates must have strong strategic thinking skills, writing acumen, solid project management and organizational skills, passion for communications, and drive to meet high expectations of quality, teamwork and performance.

The Marketing Director position will report to our Vice President of Marketing for the Group Benefits Division, with a dotted line to the Division President.

Position requires marketing-based knowledge to provide our sales team and brokers with tailored employee benefit marketing solutions for fully insured, self-funded and ancillary programs across all benefit lines.

Responsibilities

Marketing Planning & Execution

• Serve as a key liaison for all Amwins Connect marketing initiatives.

• Support the development and execution of strategic marketing plans and tactics.

• Thoughtfully use a strong understanding of internal stakeholder needs and the ability to deliver effective marketing, communication, and sales tools in a timely manner.

• Lead and manage a team of direct reports and internal partners to develop and execute impactful campaigns and promotions that engage and motivate our audience.

• Sales SupportCollaborate closely with Market Leaders to provide comprehensive support to the field sales team. Responsibilities include:

• Development of sales campaigns.

• Creation of sales collateral.

• Design and production of PowerPoint presentations.

• Coordination of event marketing and logistics.

• Support for social media initiatives.

• Digital Marketing Expertise Drive effective lead and client acquisition online.

• Build engaging, industry-relevant content to drive interest and leads through social media, emails and the website.

• Website ManagementContribute to the planning, maintenance, and content management of the Amwins Connect website to ensure information is accurate, engaging, and up to date.

• Content Creation & EditingPartner with the marketing and communications team to write and edit content across various platforms, including the intranet, internal newsletters, sales materials, and more.

• Use exceptional writing and proofreading skills with keen attention to detail.

Qualifications

• Bachelor’s degree in marketing, journalism, public relations, or integrated marketing communications.
• Not less than 7 years professional experience
• Microsoft Office including Word, Excel & PowerPoint (may be asked to provide work examples)
• Experience with HubSpot or other email marketing tools.
• Experience with Wrike or other project management platforms.
• Well-developed oral and written communication skills.
• Excellent external and internal customer service mentality.
• Organized & ability to property prioritize.
• Willing to travel several times per year.
• Must be self-motivated with the ability to work under pressure.
• Possess the ability and inclination to see things others do not and take corrective action.