Senior Lifecycle Marketing Manager

Senior Lifecycle Marketing Manager

Job Description

Department: Marketing

Reports To: Head of Marketing

Location: Remote

Employment Type: Full-Time

About the Role

We're looking for a Senior Lifecycle Marketing Manager to own the customer journey from first purchase through long-term retention. This role is responsible for all customer contact points across various channels and customer journeys. This includes email, SMS, push, and in-app messaging, direct mail, inserts, and social media. Consumers are entering the marketing ecosystem through a variety of channels (ecommerce, membership, podcasts) and this role is responsible for building the systems and strategies that turn one-time buyers into loyal, high-LTV customers. This also includes management of the subscription program. You'll partner closely with acquisition, brand, product, content and data teams to design a cohesive experience across every touchpoint after the click.

What You'll Do

•     Own the end-to-end lifecycle marketing strategy across email, SMS, push notifications, and in-app messaging, direct mail, inserts and social media

•     Coordinate with acquisition channels that include customers via ecommerce, membership program, podcasts and other front end engagement centers

•     Design, build, and optimize automated flows including welcome series, post-purchase, replenishment/subscription, win-back, and loyalty programs

•     Develop and manage a segmentation strategy based on behavioral, transactional, and demographic data (RFM, cohort analysis, predictive LTV)

•     Partner with data/analytics teams to define, track, and report on key lifecycle KPIs: retention rate, repeat purchase rate, LTV, churn, subscription retention, and campaign-level performance

•     Lead A/B and multivariate testing programs across messaging, timing, offers, and creative to continuously improve performance

•     Collaborate with creative and brand teams to ensure lifecycle communications reflect brand voice while driving measurable results

•     Collaborate with editorial team to ensure all communications are in alignment with appropriate protocols and product recommendations

•     Manage and optimize the ESP/CRM platform (e.g., Klaviyo) including deliverability, list health, and compliance

•     Manage and optimize the subscription program (OrderGroove) in connection with Klaviyo

•     Build and maintain a testing and learning roadmap, translating insights into scalable playbooks

•     Forecast and report on lifecycle channel revenue contribution to leadership

•     Manage a lifecycle calendar in coordination with promotional, product launch, and seasonal campaigns across ecommerce, membership and podcast customer funnels

•     Mentor and manage junior lifecycle/CRM marketers and agency partners, if applicable

•     Stay current on platform capabilities, deliverability best practices, and industry trends in retention marketing

What You'll Bring

•     8+ years of experience in lifecycle, CRM, or retention marketing, ideally within DTC, e-commerce, or subscription businesses

•     Proven track record of building and scaling automated lifecycle programs that drive measurable revenue and retention impact

•     Deep hands-on experience with a major ESP/CRM platform (Klaviyo experience prefered)

•     Knowledgeable on subscription lifecycle marketing and platform experience (OrderGroove, Recharge, etc.)

•     Strong analytical skills; comfortable working in Excel/Sheets, and ability to communicate results analysis to senior management team

•     Experience with segmentation, cohort analysis, and predictive modeling concepts (LTV, churn risk, RFM)

•     Working knowledge of email deliverability fundamentals and compliance requirements

•     Excellent project management skills with the ability to juggle multiple flows, tests, and campaigns simultaneously

•     Strong collaborator who can work cross-functionally with creative, brand, product, and data teams

•     A test-and-learn mindset paired with strong business judgment about what's worth testing

•     Bachelor's degree in Marketing, Business, or related field (or equivalent experience)

•     Background in consumer products categories such as supplements, health/wellness or beauty is a nice to have

What Success Looks Like

•     Measurable improvement in repeat purchase rate and customer LTV within the first 6–12 months

•     A documented, scalable flow architecture with clear testing roadmap and results

•     Lifecycle channels (email/SMS/push) contributing a growing share of total revenue

•     Clean, compliant, well-segmented list with strong deliverability metrics