Social Media Manager

Position Overview

We are seeking a dynamic and experienced Social Media Manager (Senior/Mid-Level) to lead our digital presence, manage a growing team, and drive results through effective social media strategies. This role involves strategic planning, paid marketing execution, content strategy development, analytics-driven growth, and team leadership.

Key Responsibilities

Strategy & Execution

• Develop and implement a comprehensive social media strategy aligned with business objectives and brand positioning.
• Lead content strategy and calendar planning across platforms (Facebook, Instagram, LinkedIn, YouTube, TikTok, X/Twitter, etc.).
• Drive engagement, lead generation, and brand visibility across local and international audiences.

Team & Project Management

• Manage, mentor, and guide the social media and creative team.
• Oversee workflow, allocate tasks, and ensure timely delivery of campaigns.
• Collaborate with cross-functional teams (Immigration Consultants, Sales, HR, Design, etc.) to align messaging.

Content Development

• Supervise creation of engaging visual, written, and video content tailored to different platforms.
• Ensure consistency in brand tone, messaging, and compliance with industry regulations.
• Innovate with trending formats (Reels, Shorts, Webinars, Podcasts, Live Sessions).

Paid Marketing & Performance

• Plan, execute, and optimize paid campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Manage advertising budgets effectively to maximize ROI.
• Track KPIs, analyze campaign performance, and prepare monthly reports.

Analytics & Optimization

• Monitor platform analytics, competitor trends, and audience insights.
• Recommend new strategies to improve reach, conversions, and follower growth.
• Experiment with A/B testing, remarketing, and audience segmentation.

Qualifications & Skills

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 4–8 years of proven experience in social media management, preferably in immigration, education, recruitment, or service-based industries.
• Strong understanding of social media trends, paid advertising, and content strategies.
• Experience managing small to mid-sized teams.
• Proficiency with tools like Meta Business Suite, Google Ads Manager, LinkedIn Campaign Manager, Canva, Buffer/Hootsuite, and Analytics platforms.
• Excellent communication, leadership, and project management skills.
• Creative mindset with strong attention to detail and brand positioning.