Head of Marketing and Community

Head of Marketing and Community – Up to $200K base + tokens/equity

Amicus has recently partnered with a well-funded blockchain start-up in the Ethereum ecosystem building an L1 appchain purpose-built for tokenized real-world assets.

They are currently seeking a strategic and execution-focused Head of Marketing and Community to drive the expansion and engagement of their L1 ecosystem. This role sits at the intersection of community, marketing, and business development.

Responsibilities:

• Design and execute community-building strategies across Telegram, X, and other relevant Web3 platforms.
• Build and execute the social content calendar with a Web3-native tone and cadence.
• Manage or coordinate with PR and comms partners for announcements, media relations, and thought leadership.
• Launch and manage ambassador, referral, and incentives programs.
• Represent the company at online and physical events, AMAs, panels, and ecosystem summits.
• Monitor community sentiment and use feedback to inform product and messaging.
• Lead multi-channel user acquisition campaigns (organic and paid).
• Cultivate relationships with wallets, aggregators, influencers, DAOs, and DeFi protocols.
• Drive integrations, co-marketing, and strategic growth partnerships.
• Collaborate with product and BD teams to align community efforts with roadmap and token launches.
• Implement and optimize data-driven growth funnels with a focus on activation, retention, and LTV.
• Work with AI marketing tools and workflows to improve targeting and automation.

Requirements:

• 5+ years in a growth, marketing, or community role, with at least 2 years in Web3/crypto.
• Proven track record of growing large, engaged DeFi or blockchain communities – scaling from early-stage to tens or hundreds of thousands of users.
• Deep understanding of DeFi protocols, token mechanics, staking, DEXs, governance, and wallets.
• Comfortable explaining how on-chain systems work to technical and non-technical audiences.
• Familiar with AI-driven marketing tools.
• Strong public speaker and confident representing the brand externally.

Preferred:

• Prior success launching a token or running a TGE/community campaign.
• Experience working with or building DAO communities.
• Familiarity with analytics tools (Dune, Nansen, Google Analytics, HubSpot, etc.)
• Based in EST timezone.

Compensation:

• $140K-$200K base salary.
• Equity/token options.
• Full benefits (if based in the US)
• Fully remote.