Senior Marketing Manager

👋 About Us

Our mission is to help people navigate relationship change with kindness, clarity and practical support. From moving in together to getting married, separating, co-parenting or blending families, amicable helps thousands of couples have better conversations and make clearer decisions.

Our digital, human approach combines technology with expert support to make things simpler, fairer and more accessible. We help people focus on what matters most, while reducing the cost and stress of navigating relationship change.

amicable is growing quickly as demand increases and the way people approach relationships continues to evolve.

Our values bring our purpose to life and make what we do and how we do it unique: we are Kind to everyone we encounter, we embrace Trust & Professionalism, with a quest for Customer Focus that drives us to be more Pioneering.

We are proud to be part of the Octopus Group.

💼 About the Role

We’re launching a new business line, New Relationships, expanding amicable’s work beyond separation to support people at more stages of their relationships. Products we are exploring include cohabitation agreements, prenuptial agreements and living together planning sessions, alongside other services that help couples plan their relationships more thoughtfully.

As Senior Marketing Manager, you’ll be the hands-on engine behind how we reach, engage and convert our new audience. You’ll produce a wide range of content, build email flows, run paid campaigns and test what works. Reporting to the Commercial Director and working closely with our Product Lead, you’ll play a central role in bringing the new business line to market.

We’re looking for someone who is hands-on, enjoys figuring things out and loves seeing their work move the needle. If you enjoy building, testing and delivering results, this is the role for you.

This is a hybrid role based in our Holborn office, working an average of 1-2 days per week in the office.

🔥 Key Responsibilities

• Plan and run paid growth advertising across PPC and paid social, including Google and Meta- managing budget, performance and iteration.
• Produce a wide range of content: blogs, landing pages, social assets, campaign content, guides and commercial copy that help our new audience understand and choose us.
• Design and build email flows across the full journey: nurture, targeting, abandonment, sales and re-engagement.
• Create video content for social media and campaigns.
• Plan and run sensible tests to find what works, then scale it.
• Build messaging that resonates with a new audience, grounded in a deep understanding of how they think and what they’re worried about.
• Use AI confidently to move faster and work smarter across content creation and ways of working more broadly.
• Track the metrics that matter, including conversion, CAC and LTV, and use them to prioritise the highest-impact opportunities.
• Work closely with the Product Lead, Commercial Director and central marketing team to deliver quickly.

😊 About You

• Experience in a small company or start-up, often as a team of one or two, where you’ve had to figure things out and turn your hand to a bit of everything.
• Hands-on experience creating a wide content range, including blogs, landing pages, email, social assets, video and campaign copy, with the ability to produce quality work at pace.
• Experience building and running email flows at each stage of the journey, including nurture, targeting, abandonment, sales and re-engagement.
• Hands-on experience running paid growth campaigns on Google, Meta and other social platforms, including budget management, optimisation and reporting.
• Confident and savvy with using AI, experience using it to generate content and for work smarter across the board.
• A scrappy, proactive mindset: you can move at speed and are willing to learn and improve
• Goals and targets focused, comfortable prioritising the highest-impact opportunities and naturally drawn to metrics like conversion, CAC and LTV.
• Adaptable and calm with change, which comes with the territory in a small business.
• Deep curiosity about people, with a knack for understanding what motivates them and what worries them, so your messaging lands.
• Keen to learn, develop and be challenged.

Nice to have

• Experience using a CRM (e.g. HubSpot) in a role like this, including building email flows and reporting.
• Awareness of how AI is changing content search and discovery - GEO (Generative Engine Optimisation) and what it means for us.

⛳️ What We Offer

• Salary: up to £60,000 per year
• Joining a mission-driven, high-growth company where impact, innovation, and collaboration are at the heart of everything we do
• Private Health Insurance
• Group Life Assurance
• Employee Assistance Programme
• 28 days holiday plus bank holidays per annum
• Electric Vehicle Scheme
• Cycle to Work Scheme

We respect and value people’s differences and believe that our teams are at their best when their members feel safe to bring their whole self to work. We are committed to creating an inclusive experience as well as equal opportunities for growth and development for all.