Our client, a provider of Health, Dental, Vision, Medicaid, and Medicare Healthcare service plans in the state of California with 4.7 million members and $22.9 billion of annual revenues, seeks an accomplished Marketing Data Analyst.

IMPORTANT NOTES:

This will be a REMOTE role.
CLIENT IS CONSIDERING Candidates from all over US but preferring California residents.
DURATION: 3 months assignment with possible extension.
EQUIPMENT WILL BE PROVIDED.
Candidate MUST have high-speed wired Internet connection. Wi-Fi / Wireless connections are not allowed, reliable Internet connection- (No WI-FI) ethernet connection.
Shift Hours: 09:00 AM- 05:00 PM (Pacific Time)
2 rounds of interviews via Zoom/Teams || Panel interview followed by final round with Hiring Manager.

RESPONSIBILITIES:

The team is responsible for executing and optimizing digital communications, measuring campaign activities, and generating insights that support year-over-year improvements in the efficiency of our marketing activities.
We strive to move at the speed of retail, and pride ourselves on the results we get for our members and business partners.
This person will be accountable for partnering with the other marketing team members to architect a data capture and measurement system, within an omni-channel environment that effectively deciphers, visualizes, and communicates actionable insights.
Act as an exceptional strategic marketer who can bring analytical thought leadership, challenge business objectives, and provide clear direction to agencies and internal teams who create marketing strategies, architect omnichannel campaigns, implement analytics systems, and build reporting dashboards.
Collaborate with cross-functional teams and agency partners to develop a sustainable analytics and insights engine within a highly segmented, omni-channel environment.
Coordinate efforts across internal teams and external agencies to define business goals, and set performance metrics and KPIs across a full-funnel consumer journey.
Oversee campaign performance. Includes the collection, aggregation, and visualization of performance data, while consulting with business partners on insights and optimization opportunities.
Utilize statistical techniques to analyze and interpret trends by channels, geographies, segments, and more to create a narrative behind the data; Share actionable insights with senior marketing leadership and channel owners.
Drive large, complex project initiatives of strategic importance to the organization, involving large cross-functional teams.
Ensure analytical rigor is continuously applied to optimize the consumer experience.
Develop and engage in segmentation and positioning activities to support overall program strategy.
Partner with leadership to monitor industry trends and evaluate market and competitive opportunitiesMay direct the work of other individual contributors and/or act as a cross-functional team lead.

QUALIFICATIONS / REQUIREMENTS:

A bachelor's degree or equivalent experience and/or equivalent combination of education and experience.
Must have 5–10 years of relevant experience in marketing and data analytics.
Skilled in quantitative and qualitative market analysis to extract actionable insights.
Proficient in omni-channel marketing performance measurement and full-funnel analysis.
Strong data visualization and reporting skills using Excel, PowerPoint, Tableau, Adobe Consumer Journey Analytics, and Google Looker.
Must have SQL experience to directly pull raw marketing data from internal databases or data warehouses (e.g., campaign data, customer interactions, sales funnels).
Ability to influence strategic decisions through data-driven storytelling.
Excellent executive communication skills, both written and verbal
Experience with segmentation and campaign optimization strategies.
Highly organized, detail-oriented, and self-motivated.

I'd love to talk to you if you think this position is right up your alley, and assure a prompt communication, whichever direction. If you're looking for rewarding employment and a company that puts its employees first, we'd like to work with you.

Title: Senior Recruiter

Recruiter Name: Jatin Rattan