Digital Marketing Strategist

Job Title: Digital Marketing Strategist

Job Type: Full-time

Travel Requirements: Occasional travel may be required for meetings or training

Pay: $70,000.00 - $80,000.00 per year

Location: Texas or Remote

Reports To: Director of Marketing & Communications

Position Summary: The Digital Marketing Strategist will be responsible for planning, executing, and optimizing digital marketing campaigns across email, social media, and web. This role requires a combination of creativity, strategic thinking, and analytical skills to grow our audience, enhance user experience, and support business objectives.

Key Responsibilities:

Email Marketing

• Assist the Director of Marketing & Communications with the development, scheduling, and performance tracking of email marketing campaigns (e.g. newsletters, promotional emails, and automation workflows) using platforms such as MailerLite and Clickback.
• Write compelling copy and oversee visual design for email communications.
• Maintain and update email lists while ensuring compliance with email marketing regulations (e.g., CAN-SPAM, GDPR).
• Run A/B tests for subject lines, content, or send times to improve campaign effectiveness.
• Analyze performance metrics (e.g., open rates, click rates) and optimize campaigns for engagement, deliverability, and conversion.

Social Media

• Create and execute a content calendar across various platforms, including Facebook, Instagram, LinkedIn, Twitter, and others.
• Develop engaging, on-brand content including graphics, videos, ads, and stories.
• Monitor trends, respond to comments/messages, and manage community interactions.
• Track and report on social media KPIs to guide strategy.

Website Management

• Maintain and update website content to ensure accuracy and freshness.
• Collaborate with developers/designers as needed to improve site structure, UX, and performance.
• Use SEO best practices to improve site visibility and traffic.
• Monitor web analytics and user behavior to inform future updates and campaigns.

Strategy, Collaboration & Project Management

• Support the Marketing Director in developing and executing integrated digital marketing strategies as part of annual planning.
• Collaborate cross-functionally to ensure digital initiatives align with broader business goals.
• Manage digital marketing projects, providing regular updates and ensuring alignment across stakeholders.
• Create and deploy engaging digital content that supports lead generation, brand awareness and campaign goals.
• Stay current on industry trends and best practices in digital marketing, automation and emerging technologies.
• Apply strong project management skills to prioritize tasks, meet deadlines and manage multiple initiatives simultaneously.
• Demonstrate adaptability and problem-solving abilities in response to evolving technologies and business needs.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• 3+ years of experience in digital marketing, with a proven track record in email, social media, and web content/campaign management.
• Familiarity with SMS/MMS marketing platforms, with experience crafting short-form messaging that drives action and aligns with brand tone.
• Experience managing and reporting on paid social advertising, specifically on Meta (Facebook/Instagram) and LinkedIn Ads, with a focus on both lead generation and engagement metrics.
• Skilled in basic video editing, particularly for creating short-form video content and social media assets (e.g., Reels, Stories, LinkedIn clips) that support brand messaging and campaign goals.
• Strong eye for detail with excellent writing, proofreading and copyediting skills to ensure high-quality communications.
• Serve as the organization's MailerLite, WordPress, Hootsuite, Google Analytics and Clickback subject matter expert.
• Strong organizational and time-management skills with the ability to manage multiple projects.
• Understanding of audience segmentation and campaign management.
• Creative mindset with analytical capabilities.

Bonus Skills (Preferred but Not Required):

• Basic HTML/CSS knowledge.
• Graphic design or video editing experience (e.g., Canva, Adobe Creative Suite).