Social Media Manager

About the Job

We're on the hunt for a social media mastermind who can transform scrolling thumbs into clicking fingers! As our Social Media Manager, you'll be the creative force behind our digital presence, crafting content that doesn't just get likes—it gets results. If you thrive in the ever-changing landscape of algorithms and can turn data into delightful content, we want YOU.

Shift- 5 AM -2 PM CST (4.30 PM- 1.30 AM IST)

Workdays- Monday to Friday

Why Work With Us?

• You'll Have Real Impact: Your ideas won't die in a shared doc. You'll see your strategies transform our brand presence in real-time.
• Creative Freedom: We won't ask you to copy what everyone else is doing. Bring your fresh perspective and let's stand out!
• Growth Opportunities: As our social presence grows, so will your role and responsibilities.
• Remote-Friendly: Create magic from wherever you're most comfortable—your home office, a coffee shop, or a beach in Goa (just make sure the WiFi is solid!).

What Will You Actually Do?

Channel Strategy:

• Benchmark industry best practices and analyze competitor performance
• Map audience personas to refine targeting strategies
• Create and manage content calendars across platforms (FB, Instagram, Twitter/X, YouTube)
• Allocate and track paid media budgets effectively

Content & Engagement:

• Develop high-impact posts, stories, and video content that drives brand visibility
• Collaborate with content and design teams on compelling creative assets
• Leverage influencer partnerships and user-generated content to boost authenticity

Paid Media Management:

• Optimize campaigns across Facebook, Instagram, LinkedIn, and Twitter/X
• Implement A/B testing and audience segmentation for improved targeting
• Track and refine ad performance to maximize ROI

Analytics & Reporting:

• Analyze key performance metrics and optimize accordingly
• Generate actionable insights for internal stakeholders
• Identify trends and opportunities to inform strategy adjustments

What Do You Need to Succeed?

Must-Haves:

• 5-7 years of experience juggling both paid and organic social media (EdTech or HealthTech experience is a major plus!)
• Deep expertise with Meta Ads Manager, LinkedIn Ads, and Twitter/X Ads (you know your CPMs from your CPAs)
• Understanding of content marketing and social algorithms that borders on mind-reading
• Analytical skills sharp enough to find insights in a haystack of data
• Experience working with US markets (you know your EST from your PST)
• Ability to manage multiple projects without breaking a sweat or missing a deadline

What Outcomes Will We Expect?

• Growing engagement metrics that make our leadership team high-five
• Paid campaigns with ROI that makes finance people smile
• Content that builds both brand awareness AND leads
• Social presence that makes competitors nervously check their feeds
• Data-backed decisions that continuously improve our performance

Ready to Transform Our Social Presence? If you've read this far and thought "this job was made for me!" then we want to hear from you. Show us your portfolio, tell us about your wins, and let's chat about how you can bring our brand to life across social media.

We promise our interview process won't include asking you to create a free campaign strategy or solving ridiculous brainteasers. We respect your time and expertise too much for that!