Senior Digital Marketing Manager

Are you a digital marketing leader ready to drive transformative growth across a portfolio of iconic brands?

We are seeking a Senior Digital Marketing Manager to architect and execute a bold digital strategy that fuels 20–35%+ annual growth in new business. This role is ideal for someone who thrives on performance marketing, understands the full funnel from traffic to conversion, and is eager to make a measurable impact.

You’ll lead, mentor and develop a small team of digital marketing professionals to facilitate digital initiatives for our Collector Car Division, collaborating cross-functionally to optimize customer acquisition, refine personas, and enhance MQL/SQL scoring mechanisms. You’ll also shape channel strategies across multiple brands—optimizing the product portfolio to minimize overlap and maximize growth with precision and creativity—and build out new marketing channels to expand reach and engagement.

This is a rare opportunity to own the growth strategy, execution, and results in a high-growth, fast-paced, entrepreneurial environment.

What does success in this role look like:

• You take full ownership of the digital strategy and execution, driving measurable results and influencing the direction of the business.
• You’re laser-focused on performance and get excited about delivering on aggressive 20–35%+ annual growth in new business targets through full-funnel digital marketing.
• You thrive in a collaborative fast-paced environment, working seamlessly with Marketing, Operations, Underwriting, Field, I/T, and Analytics to bring initiatives to life.
• You’re not just optimizing existing channels—you’re identifying strategies and executing them to unlock incremental growth across a portfolio of brands.
• You understand the customer journey deeply and know how to design experiences that convert—from first touch to final bind.
• You use digital channels to strengthen brand equity, tell compelling stories, and build lasting emotional connections with customers.
• You bring ideas to life through engaging content and visuals, guiding creative teams and external partners with clarity and vision.
• You leverage tools and platforms to improve efficiency, reporting, and campaign performance—always staying ahead of the curve.
• You are entrepreneurial and lead with purpose, mentoring and developing your team to be innovative, accountable, and results-driven.

This role can be done in-office, hybrid or fully virtual from anywhere in the continental US. Fully virtual/remote employees would be expected to travel to our office in Mt Laurel, NJ for training, meetings and events, at least occasionally.

About the company: American Collectors Insurance has been specializing in collector car insurance policies since 1976. We offer peace of mind through industry-leading insurance protection for appreciating collector vehicles and collectible items that have special historical, sentimental, or financial value.

Our Collector Car Division includes American Collectors Insurance, Condon Skelly, Heacock Classic and JC Taylor Insurance. Together we form a powerhouse collective within the realm of collectibles and collector car insurance. Our mission transcends insurance; we are on a journey to "Embrace, Protect, and Expand the Collector Community." This is more than a motto; it's a commitment to fostering a vibrant community of enthusiasts, historians, and guardians of prized possessions.

Join us at American Collectors Insurance, where every day is an opportunity to contribute to a rich legacy, protect cherished memories, and be part of a community that values passion and excellence. Embrace the extraordinary – apply now!

Compensation: $120-135k/yr depending on experience level

Benefits: health insurance (medical, dental, vision), flexible spending & health savings accounts, life insurance, retirement plan, paid time off, employee referral program

Responsibilities:

• Drive aggressive profitable new business growth (20–35%+ annually) through full-funnel digital strategies—from traffic generation to quote and bind
• Own paid and organic channels (Google Ads, Meta, Bing, Reddit, etc.), including keyword strategy, bidding, audience segmentation, and ROI optimization
• Expand beyond existing digital channels to identify and explore new digital frontiers to drive incremental value e.g., Generative Engine Optimization (GEO).
• Guide creative development across formats—text, image, video—in collaboration with internal and external teams
• Map and optimize the end-to-end customer journey, ensuring seamless experiences that drive engagement and conversion
• Continuously refine customer personas and improve MQL/SQL scoring models to boost conversion rates and pipeline quality
• Strengthen brand presence and equity through strategic use of digital channels, storytelling, and community engagement
• Evaluate and implement marketing technologies e.g., Generative AI to accelerate creative experimentation, drive campaign performance, and improve overall efficiency & results
• Partner with Traditional Offline Marketing, Operations, Underwriting, Field Sales, IT, and Analytics teams to align digital efforts with business goals
• Mentor and grow a high-performing digital marketing team, fostering innovation and accountability

Qualifications:

• Proven success driving measurable growth through digital marketing (preferably $3M+ annual ad spend)
• Strategic thinker with strong analytical skills and a bias for action
• Strong expertise in Google Ads, Meta Ads, GA4, SEO, and performance metrics
• Experience with HubSpot and marketing automation platforms
• Strong storytelling ability—both visually and in writing
• Comfortable navigating ambiguity and wearing multiple hats
• Demonstrable experience with performance management and employee development, preferably for high performing teams
• Bachelor's degree or work experience in Marketing, Communications, or related field
• Prior insurance industry experience is a plus