Performance Marketing Manager (Paid Ads)

Role Overview

America & Beyond is looking for a highly execution-focused Performance Marketing Manager to own and scale paid growth across Meta, Google, and TikTok Shop GMV Ads for our D2C ecommerce business.

This is a high-ownership role for someone who understands ecommerce growth at scale, creative testing, attribution, and profitable customer acquisition. We are looking for a hands-on operator who can personally manage campaigns, identify growth opportunities quickly, and drive measurable business impact — not someone who only manages agencies or presents strategy decks.

The ideal candidate thrives in a fast-paced D2C environment and understands the balance between aggressive scaling, profitability, inventory management, and brand growth.

Ideal Candidate

• Mandatory 4-6+ years of hands-on performance marketing experience for D2C/ecommerce brands

• Strong fashion/apparel ecommerce experience is mandatory

• Strong hands-on expertise in:

• Meta Ads

• Google Ads

• TikTok Shop GMV Ads

• Experience managing $50K–$500K/month ad spend in the US market - This is mandatory

• Strong understanding of:

• attribution

• blended metrics

• ecommerce profitability

• scaling paid media profitably

• Experience with Shopify and GA4 is mandatory

• Experience with attribution tools such as Triple Whale, Northbeam, or Hyros is preferred

• Strong understanding of ecommerce funnels and customer behavior

• Strong creative instinct for fashion/lifestyle advertising

• Ability to move quickly, test aggressively, and make data-driven decisions

Key Responsibilities

• Own and scale Meta Ads, Google Ads, and TikTok Shop GMV Ads end-to-end

• Personally manage campaign execution, optimization, testing, and scaling

• Manage and optimize monthly ad budgets efficiently

• Build and execute full-funnel paid acquisition strategies:

• Prospecting

• Retargeting

• Retention

• Drive profitable website revenue growth through improved:

• MER

• blended ROAS

• CAC

• CVR

• AOV

• Work closely with creative teams to:

• test hooks

• scale winning creatives

• improve CTR

• manage ad fatigue

• develop UGC-focused ad strategies

• Analyze daily performance data and identify scaling opportunities quickly

• Collaborate with merchandising, retention, and website teams to improve conversion and customer journey

• Align ad spend with inventory availability, bestselling SKUs, and operational constraints

• Manage landing page testing and conversion optimization initiatives

• Coordinate with agencies, freelancers, and creative partners where required

• Maintain clear daily/weekly reporting and forecasting

Key Metrics You Will Own

• Paid Channel Revenue
• MER (Marketing Efficiency Ratio)
• Blended ROAS
• CAC / New Customer Acquisition
• Conversion Rate (CVR)
• Average Order Value (AOV)
• Contribution Margin Performance
• Landing Page Performance
• Creative Performance Metrics

Work Setup

• Fully remote role
• Must be comfortable working in a fast-paced D2C environment
• Availability for overlap with India team and USA/EST working hours required
• Regular performance reviews and KPI accountability

Culture Fit

We are looking for someone with:

• Strong ownership mentality
• High accountability
• Fast execution
• Problem-solving mindset
• Commercial thinking
• Attention to detail
• Comfort operating in a fast-moving environment

This role is best suited for someone who enjoys building, scaling, testing, and taking ownership of growth outcomes.

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