Digital Marketing Director

Senior Director, Digital Marketing

About the Role

We are looking for a Senior Director of Digital Marketing in digital health to lead and execute our digital marketing strategy across multiple channels and client relationships. This is a hands-on leadership role that blends strategic thinking with deep technical execution — the ideal candidate is equally comfortable shaping a demand generation roadmap and building a HubSpot workflow from scratch.

This role owns digital performance end-to-end: SEO, paid media, marketing automation, content, web, and analytics. You will manage a mix of internal FTEs and external consultants, and serve as the primary digital subject matter expert across the organization.

Key Responsibilities

Strategy & Leadership

• Develop and own digital marketing strategy across SEO/SEM, paid media, content, marketing automation, and web
• Lead and manage a team of direct reports and agency/consultant partners, setting priorities, reviewing work, and driving accountability
• Translate business objectives into integrated digital campaigns with measurable KPIs
• Advise stakeholders on emerging strategies including AEO/GEO optimization, AI-driven search visibility, and account-based marketing

Marketing Automation & Operations

• Architect, build, and optimize marketing automation programs in HubSpot, including lead scoring, lifecycle stages, nurture workflows, and CRM hygiene
• Design and maintain lead scoring frameworks (fit + engagement) to support sales prioritization
• Manage HubSpot configuration, segmentation logic, and reporting across the funnel

Paid Media & SEO

• Own paid search and paid social strategy, campaign management, and performance reporting
• Lead SEO programs including technical audits, keyword strategy, metadata optimization, and schema markup implementation (including FAQ/structured data for AEO)
• Produce client-facing performance reports using GA4, Google Ads, and related platforms

Web Development & CMS Management

• Manage and develop marketing websites across WordPress (including Salient/WPBakery and Divi), with the ability to implement custom HTML, CSS, and JavaScript as needed
• Lead or oversee site builds, migrations, and UX improvements
• Ensure technical SEO best practices are embedded in all web development work

Analytics & Reporting

• Build and maintain dashboards and reporting frameworks in GA4 and Google Ads
• Analyze performance data to surface insights, identify optimization opportunities, and inform strategy
• Communicate results clearly to internal stakeholders and, where applicable, clients

Qualifications

• 10+ years of digital marketing experience in healthcare, with at least 3 years in a senior or director-level role
• Deep expertise in HubSpot Marketing Hub, including workflow automation, lead scoring, and CRM integration
• Proven experience managing paid search and paid social campaigns across Google Ads and LinkedIn/Meta
• Strong SEO fundamentals — technical, on-page, and content strategy — with familiarity with structured data and evolving AEO/GEO best practices
• Proficiency in WordPress website management and front-end development (HTML, CSS, JS)
• Experience with GA4, Google Tag Manager, and building performance reports for executive or client audiences
• Healthcare or health tech industry experience strongly preferred
• Experience managing consultants, agencies, or blended teams
• ABM experience a plus
• Comfortable operating independently in a fast-paced environment with multiple concurrent workstreams