Digital Marketing Manager

About the Role

As the North America Digital Marketing Manager, you will own key digital channels across both B2B and B2C audiences to drive brand awareness, engagement, acquisition, retention, and revenue growth across the US/CA markets.

Reporting into the Head of Digital, you will work cross-functionally to support digital objectives across social media, content, email marketing, CRM, paid media and ecommerce. You will also support and mentor a junior Digital Marketing Coordinator to ensure campaigns are delivered effectively across all digital channels.

About You

You will help drive the direction of our digital channels, execute integrated marketing plans, and accelerate digital growth by:

• Owning AlumierMD’s organic social media presence ensuring content is engaging, consistent, and aligned to brand and commercial objectives.
• Driving paid media activity across search & social platforms to drive performance and ROI.
• Managing the relationship with external social and digital agencies to ensure campaigns, content, and reporting are delivered effectively.
• Leading email marketing and CRM activity through Klaviyo, including automation, segmentation, and loyalty programme management.
• Supporting the planning and execution of integrated B2B digital campaigns and initiatives to support lead generation, acquisition and retention.
• Working closely with brand, tech, and commercial teams to optimize customer journeys and campaign performance.
• Supporting website and ecommerce optimisation across Shopify, including campaign landing pages, content updates, and merchandising.
• Monitoring campaign, channel, and customer performance using data and insights to drive continuous optimization.
• Delivering daily, weekly, and monthly reporting across paid media, social, CRM, and ecommerce activity.
• Supporting SEO and website content optimization initiatives to improve organic visibility and traffic.

Key Competencies

• To succeed in this role, you have a strong understanding of paid media, social media, CRM, email marketing, content, and ecommerce.
• Proactive — you are organized, confident, and solutions-focused, with the ability to manage multiple priorities.
• Data driven — you use analytics and insights to optimize campaigns and improve performance.
• Commercial awareness — you understand how digital marketing supports wider business objectives and revenue growth.
• Creative and innovative — you bring new ideas, trends, and opportunities to improve customer engagement.
• Teamwork — you collaborate effectively with internal teams, stakeholders, and agency partners.
• Leadership — you are comfortable mentoring junior team members and helping drive high standards across the digital team.

Skills & Experience

Essential

• Proven experience in an industry-relevant Digital Marketing role (4+ years).
• Hands-on experience with:
• Shopify
• Klaviyo
• Meta/TikTok native & ads platforms
• Google Ads
• Google Analytics (GA4)
• Strong understanding of social media, paid media, CRM, email marketing, loyalty, and ecommerce.
• Experience managing agencies and integrated digital campaigns across B2B and B2C audiences.
• Strong analytical, reporting, communication, and project management skills.

Desirable

• Experience with SEO tools and website optimization.
• Experience within beauty/wellness.
• Previous experience mentoring or supporting junior team members.
• Eastern time zone.

Compensation & Benefits

• Salary range: $75,000–$90,000 USD, commensurate with experience and region
• Eligible for a discretionary annual bonus, based on individual and company performance
• Medical, dental, and vision insurance
• 401(k) with company match
• Company-provided hardware and remote office setup
• Employee product discount
• Paid time off, including vacation, sick leave, and a paid day off for your birthday
• Paid company holidays
• Wellness and volunteer time off

AlumierMD is an Equal Opportunity Employer.