Our client is seeking an Analyst, Digital Measurement and Reporting, who will support digital media measurement, performance reporting and data visualization, and campaign insights generation.

Essential Duties and Responsibilities

• Support VP / AVP on measurement plan implementation

• Collect and clean digital media data, perform data quality assurance, and create dashboard visuals to report on campaign performance

• Monitor campaign performance, analyze digital media data to draw key insights and learnings, partner with digital channel teams on campaign optimization recommendations

• Support cross channel measurement to evaluate and refine activity, including but not limit to test and learn, conversion lift studies, and ROI / ROAS analysis

• Assist with ad-hoc based digital media analysis and drive insights

• Assist Ad Ops team in campaign trafficking / tagging processes

• Document measurement and reporting projects and ensure processes can be replicated and scaled across platforms

• Perform data QA for reporting to ensure data integrity

Required Skills

• Bachelor’s degree or, in lieu of degree, a high school diploma/GED and 3+ years of digital measurement / analytics experience

• A minimum of 2 years of digital analytics experience

• Deep familiarity with paid digital reporting platforms (Display, Programmatic, SEM, Video, Social), including UI navigation, report creation and downloading, digital media data structure

• Strong analytical skill with the ability to interpret media data and develop action plans

• Strong attention to detail, can perform large scale data quality assurance tasks with curiosity and sensitivity to data abnormalities

• Proficient knowledge in the Google analytics suite (Google Analytics, Big Query, Campaign Manager) and reporting tools – Tableau and Microsoft Excel Pivot Tables

Desired Characteristics

• Financial industry experience

• Familiarity with Health and Wellness industry

• Working knowledge of media data ETL process and programming languages such as SQL, SAS, Python

• Experience in Media Mix Modeling and Multi-touch Attribution analysis

• Working knowledge with digital campaign trafficking and tagging processes and tools

• Familiarity of agile processes

• Strong inter-personal skills, with ability to influence across cross-functional teams in a large org

• Motivated self-starter and team player

• Experience using SQL to extract and analyze data