Director of Marketing + Communications

Alpha USA – Director of Marketing & Communications

Job Title: Director of Marketing & Communications

Department: Marketing & Communications

Supervisor: Sean Hogan, COO

Location: Remote

Position Type: Full Time

Work Hours: 40 hours/week

Purpose Of Job

Alpha USA is seeking a visionary Director of Marketing & Communications to lead the national marketing and communications strategy — shaping how Alpha's story is told across the U.S. and ensuring marketing insights influence organizational priorities. This role centers around one core mission: amplifying the stories of transformation happening through Alpha. You'll lead a small team, design digital campaigns, and equip churches with tools to invite more people into conversations about Jesus. This role is pivotal in advancing Alpha's 2033 vision — shaping a national narrative that invites millions into conversations about faith and driving awareness, engagement, and partnership.

Operating Model & Boundaries (How We Want To Work)

• Define and Drive Strategy: Lead Alpha USA's national marketing and communications strategy. Ensure brand, voice, and messaging are aligned across teams and channels.
• Empower and Elevate People: Lead and inspire a high-performing team; support with freelancers and agencies.
• Simplify and Optimize: Design digital journeys with clear KPIs and regular testing.
• Steward the Ecosystem: Recommend and steward marketing stack (CMS, CRM, email, analytics).
• Lead Through Multiplication: Prioritize high-impact stories and empower others to tell theirs.

Key Leadership Responsibilities

• Lead with Story: Shape Alpha's national voice; curate stories across video, print, web, email, and social.
• Drive Awareness and Growth: Lead national strategies to expand Alpha's reach.
• Mobilize and Equip Others: Provide churches with inspiring content and digital kits; collaborate with regional teams.
• Steward the Message and Mission: Define brand tone and visual identity; oversee PR and media engagement.
• Lead and Develop Team Capacity: Cultivate a learning culture; oversee contractors and agencies; build succession and collaboration.

Role Dimensions

• Budget Management: Marketing & Communications (salary + opex).

• People Management: Visual Media Designer, Visual Content Creator, Marketing Coordinator, Communications Manager.

• Key Relationships:

• Internal: Executive Team, Regional Teams, Church Engagement, Development Team, Product/Digital, Ops/IT.

• External: Agencies, freelancers, media partners, influencers, ministry networks, advisory board.

Essential Skills, Knowledge, And Experience

• 10+ years in marketing/communications with success in digital campaigns and messaging strategy.
• Translator mindset: synthesize vision into clear narratives and campaigns.
• Experience guiding small teams and managing vendors.
• Proficient with digital platforms (social, email, CMS/CRM, analytics).
• Excellent writing, editing, and presentation skills.

Education

• Bachelor's Degree in Marketing
• Alpha experience preferred

Desirable Characteristics

• Embodies Alpha DNA (prayer, invitation, hospitality).
• Entrepreneurial “builder.”
• Background in nonprofit/ministry/purpose-driven organizations.
• Balances big-picture strategy with day-to-day content creation.
• Passion for evangelism and storytelling.
• Adheres to Alpha Staff Operating Values.

Role Goals (Aligned with Global Vision 2033)

• Amplify National Awareness through Digital Channels: Achieve 20–30% YoY growth in digital engagement; extend Alpha's digital footprint.
• Build a Scalable Digital Path from Interest to Action: Bring in 160k leads toward course engagement in 2026; grow reach and participation by 30% annually.
• Equip and Empower Partners Digitally: Create digital assets and campaign kits; maintain a self-serve hub; provide webinars and playbooks.
• Grow and Lead a High-Impact Team: Drive a lean team; build contractor/agency network.
• Track, Report, and Optimize for Scale: Use dashboards and reporting to refine messaging and improve reach