Sr. Digital Marketing Strategist

Alola Marketing is an award-winning hospitality branding and digital marketing agency based in Los Angeles, CA, partnering with hotels, resorts, restaurants, lifestyle brands, and hospitality vendors across the industry.

We are looking for a highly strategic, technically savvy, and performance-driven Sr. Digital Marketing Strategist to help strengthen and scale the digital marketing side of our agency.

This role is ideal for someone who understands both brand and performance — someone who can think strategically while also bringing strong technical execution across CRM, analytics, websites, automation, AI, and digital growth systems.

You should be comfortable bridging:

• Creative + conversion
• Brand + data
• Strategy + execution

We are looking for someone who can help build smarter marketing systems, optimize digital performance, and bring stronger technical marketing leadership into the agency.

What You’ll Be Responsible For

• Developing and overseeing digital marketing strategies across hospitality and lifestyle clients
• Leading performance-driven marketing initiatives designed to increase demand, conversion, and revenue
• Managing and optimizing CRM and marketing automation systems (HubSpot)
• Working within WordPress environments to support website performance, UX, SEO, and conversion optimization
• Building and interpreting Google Analytics and campaign reporting dashboards
• Identifying opportunities for improved attribution, tracking, and marketing efficiency
• Supporting email marketing, lead nurturing, and lifecycle marketing initiatives
• Collaborating closely with creative, strategy, and account teams to align brand and performance
• Bringing innovative thinking around AI tools, automation, workflow optimization, and emerging digital trends
• Helping evolve Alola’s internal marketing systems and client marketing capabilities

Requirements

• 8+ years of experience in digital marketing, growth marketing, or performance marketing
• Strong understanding of hospitality, lifestyle, luxury, or experience-driven brands
• Hands-on experience with:
• HubSpot
• WordPress
• Google Analytics / GA4
• CRM and marketing automation systems
• Reporting and attribution
• Strong understanding of digital campaign performance and optimization
• Comfortable working cross-functionally with creative and strategy teams
• Highly organized, proactive, and solutions-oriented
• Strong understanding of AI tools and how they can improve marketing workflows and performance
• Agency experience

Bonus Points

• Hospitality marketing experience
• Experience with hotel, restaurant, or travel brands
• SEO and paid media experience
• Experience building scalable reporting systems and dashboards

Why Alola

At Alola, we believe hospitality brands should perform as beautifully as they look.

We build brands that create demand — and marketing systems that convert it into revenue.

Our work has been recognized by organizations including The One Club for Creativity and the World Brand Design Society, and we partner with clients across boutique hospitality, lifestyle, luxury, and hospitality B2B sectors.

This is an opportunity to help shape the next phase of growth for a fast-growing, strategically positioned agency working at the intersection of hospitality, branding, and performance marketing.

Remote position (U.S.-based) with availability during Pacific Time business hours.

Compensation: $65 and based on experience.