Marketing Specialist

Title: Marketing Operations Manager - Execution, Performance & Analytics

Location: Gdansk (Remote)

Contract : B2B Contract

Duration : 6+ months contract position

We’re looking for a Marketing Operations Manager who thrives in the details—executing campaigns, tracking performance, and synthesizing insights across channels. This role sits at the intersection of marketing execution and performance analytics, supporting integrated campaigns that span email, paid media, in-product messaging, and community engagement. You’ll operationalize campaign delivery, ensure accurate performance tracking, and produce regular reports that surface key trends and business impact. This is a tactical and analytical role—ideal for someone who enjoys building process, pulling and interpreting data, and enabling global marketing success through precision and clarity.

Key Responsibilities

• Coordinate the setup and delivery of marketing campaigns across email, paid, in-product messaging, and content channels.
• Ensure campaign assets, targeting, tracking (UTMs), and scheduling are implemented accurately and on time.
• Support execution tasks in campaign platforms (e.g., HubSpot, Meta Ads Manager, LinkedIn, etc.).

Performance Tracking & Reporting

• Pull and aggregate campaign performance data weekly and monthly across all active channels.
• Track KPIs including impressions, CTR, conversions, engagement, and business outcomes.
• Maintain and improve performance dashboards and campaign summaries for internal visibility.

Insights & Trend Analysis

• Synthesize cross-channel data into insights and recommendations.
• Identify what’s working and where optimization is needed.
• Support quarterly retrospectives and cross-team reporting needs.
• Campaign Infrastructure & Process Enablement
• Maintain documentation and campaign tracking infrastructure (e.g., campaign calendars, UTM frameworks).
• Help operationalize consistent measurement practices across global teams.
• Serve as the go-to resource for campaign tracking quality and reporting hygiene.

Qualifications

• 2–4 years experience in marketing operations, performance marketing, or campaign analytics.
• Strong data literacy and comfort working in spreadsheets, analytics platforms, and campaign management tools.
• Familiarity with campaign tracking and attribution models.
• Experience supporting global teams and cross-time-zone collaboration.
• Detail-oriented, self-sufficient, and deadline-driven.
• Strong communication skills—able to translate data into insights clearly and concisely.

Preferred Experience

• SaaS or B2B tech marketing background
• Experience with Looker, Tableau, or Google Data Studio
• Familiarity with community marketing or online learning campaigns a plus