Strategic Communications Lead (Marketing Manager)

Are you a seasoned marketing professional with a flair for crafting compelling narratives and leading impactful digital strategies?

Alliance Technologies is seeking a Strategic Communications Lead (Marketing Manager) to join our team—an exciting opportunity for a strategic thinker ready to take charge of our brand presence and content execution.

About Us

Alliance Technologies is a leading consulting firm delivering innovative solutions to complex business challenges. We believe in the power of strategic marketing to drive growth, build brand trust, and connect with diverse audiences. Our team values collaboration, creativity, and data-driven decision-making.

Position Overview

As the Strategic Communications Lead (Marketing Manager), you will play a central role in shaping our firm’s voice, presence, and positioning across digital channels. You’ll lead a dynamic team and execute strategies to enhance engagement, develop lead-generating campaigns, and strengthen brand loyalty.

Key Responsibilities

Strategic Leadership

• Design and execute comprehensive content and communication strategies aligned with firm objectives.
• Mentor and guide a team of marketing contributors toward shared performance goals.
• Oversee campaign planning, execution, and budget alignment for maximum return on effort.

Brand and Content Development

• Define and protect the firm’s brand identity across all internal and external channels.
• Lead content marketing initiatives, including blogs, white papers, case studies, and social campaigns.
• Develop and refine messaging strategies that elevate thought leadership and client perception.

Market Analysis and Reporting

• Conduct market research and audience segmentation to inform strategic direction.
• Monitor campaign performance using analytics platforms, adjusting based on KPIs and ROI.

Client Engagement and Growth Enablement

• Build targeted outreach strategies for lead generation and client nurturing.
• Collaborate with business development to create compelling assets that drive pipeline growth.
• Plan and manage industry events, webinars, and digital campaigns to showcase the firm’s expertise.

Digital Presence & Innovation

• Oversee social media strategy, SEO, and paid digital initiatives to maximize visibility.
• Implement marketing automation and CRM tools to improve team productivity and insight gathering.
• Explore and apply new marketing technologies and trends to keep the brand competitive.

Qualifications

• Bachelor's degree in marketing, communications, or related field (preferred).
• Proven track record in marketing strategy, content execution, and brand development—ideally within a professional services or consulting firm.
• Excellent writing and editorial skills; ability to convey complex ideas clearly.
• Strong command of digital platforms, analytics, and audience engagement.
• Demonstrated leadership experience with a collaborative, innovative mindset.
• Portfolio that showcases digital marketing assets and results-driven campaigns.

How to apply

Submit your resume and a brief cover letter outlining your relevant experience to recruit@alliancetechco.com. Please include “Marketing Manager Application” in the subject line.

At Alliance, we champion a "People First" culture where your voice matters, your ideas are welcomed, and your growth is supported. Join us in driving meaningful marketing that makes an impact.