Regional Marketing Manager

Job Description

Regional Marketing Manager - India

Location

Pune, India

Reports To

Country Manager - India

Position Summary

The Regional Marketing Manager - India is responsible for developing and executing

the marketing strategy for Bronkhorst India to strengthen brand visibility, generate

demand, support business growth, and align regional marketing activities with global

marketing objectives.

The role serves as the bridge between Bronkhorst's global marketing organization

and the Indian market, ensuring that marketing initiatives address local customer

needs while maintaining brand consistency. The position requires close collaboration

with sales teams, distributors, industry partners, and global marketing teams to drive

customer engagement across the entire buyer journey.

Key Responsibilities

1. Marketing Strategy & Planning

 Develop and execute the annual marketing plan for India aligned with

Bronkhorst's global and regional business objectives.

 Translate corporate marketing initiatives into locally relevant campaigns.

 Manage marketing budgets and ensure effective allocation of resources.

 Monitor marketing performance and optimize activities based on business

outcomes.

 Identify new opportunities to increase market awareness and customer

engagement.

2. Demand Generation & Lead Management

 Plan and execute digital and offline campaigns to generate qualified leads.

 Support sales teams with lead nurturing programs and customer engagement

initiatives.

 Improve conversion rates across the marketing funnel.

 Track campaign performance and report on marketing contribution to sales

pipeline and revenue.

3. Market Intelligence & Customer Insights

 Analyse market trends, industry developments, customer needs, and

competitor activities.

 Develop customer personas and buyer journeys for key industry segments.

 Gather customer and distributor feedback to improve marketing effectiveness.

 Provide actionable market insights to management and sales teams.

4. Digital Marketing & Content Development

 Manage regional digital marketing activities, including website localization,

SEO, social media, email marketing, and webinars.

 Create and adapt technical and business-focused content for the Indian

market.

 Support product launches, application campaigns, success stories, and case

studies.

 Ensure all content aligns with Bronkhorst brand guidelines.

5. Events, Exhibitions & Industry Engagement

 Plan and coordinate trade shows, seminars, technical workshops, webinars,

and customer events.

 Collaborate with industry associations, academic institutions, and technology

partners.

 Increase Bronkhorst's visibility in key industries such as:

o Semiconductor

o Pharmaceutical & Biotech

o Analytical Instrumentation

o Hydrogen & Clean Energy

o Food & Beverage

o Research & Development

o Industrial Automation

6. Sales & Distributor Collaboration

 Work closely with ASM’s to align marketing with business priorities.

 Support distributors and channel partners with marketing programs and

promotional tools.

 Facilitate knowledge sharing between local teams and global marketing.

7. Brand Management

 Ensure consistent implementation of Bronkhorst branding across all channels.

 Maintain a strong and professional market presence.

 Monitor brand perception and recommend improvements.

Key Performance Indicators (KPIs)

 Marketing Qualified Leads (MQLs)

 Pipeline generated through marketing activities

 Website traffic and engagement growth

 Campaign ROI

 Event and webinar participation

 Lead-to-opportunity conversion rate

 Social media and digital engagement metrics

 Brand awareness in target industries

 Distributor and partner engagement levels

Qualifications

Education

 Bachelor's degree in Marketing, Business Administration, Communications,

Engineering, or a related field.

 MBA in Marketing preferred.

Experience

 5-10 years of B2B marketing experience.

 Experience in industrial, automation, instrumentation, semiconductor, life

science, or technology sectors preferred.

 Proven experience in digital marketing, content marketing, and demand

generation.

 Experience working with sales teams and channel partners.

Skills & Competencies

Technical Skills

 Digital Marketing

 SEO/SEM

 Marketing Automation

 CRM Systems (Salesforce, Dynamics, HubSpot, etc.)

 Google Analytics and Marketing Analytics

 Content Development

 Campaign Management

Behavioural Competencies

 Strategic Thinking

 Customer Focus

 Communication & Influencing Skills

 Project Management

 Data-Driven Decision Making

 Cross-Functional Collaboration

 Initiative and Ownership

 Stakeholder Management

Authority & Decision Making

The Regional Marketing Manager is responsible for:

 Developing and prioritizing marketing activities for India.

 Recommending investments within approved budgets.

 Managing external agencies, event partners, and marketing vendors.

 Advising management on market opportunities and marketing strategy.

Why Join

 Work with a global leader in precision flow measurement and control

solutions.

 Drive marketing strategies in high-growth technology and industrial sectors.

 Collaborate with international teams across Europe and Asia.

 Contribute directly to business growth and market expansion in India.

Role Level: Individual Contributor / Manager

Function: Marketing

Industry: Industrial Automation, Instrumentation, Semiconductor, Life Sciences,

Clean Energy and Process Industries.