Performance Marketing Specialist

Performance Marketing & CRM Specialist (Astrology Education)

About Us

All India Institute of Occult Science (AIIOS) is one of India's leading institutes dedicated to Astrology, Numerology, Vastu, Tarot, Palmistry, Graphology, Reiki, and other Occult Sciences. We have trained thousands of students across India through online and offline programs.

We are looking for a data-driven and growth-focused Performance Marketing & CRM Specialist who can scale student admissions, optimize marketing campaigns, improve lead nurturing, and maximize conversions through automation and analytics.

Position

Performance Marketing & CRM Specialist

Experience: 3 - 6 Years

Industry Preferred: EdTech, Astrology, Spirituality, Coaching, Education

Location: New Delhi

Key Responsibilities

Performance Marketing

• Plan, execute, and optimize campaigns across:
• Meta Ads (Facebook & Instagram)
• Google Ads
• YouTube Ads
• LinkedIn Ads (if required)
• Generate qualified leads for:
• Astrology Courses
• Numerology Courses
• Vastu Programs
• Graphology Courses
• Workshops
• Webinars
• Demo Sessions
• Reduce Cost Per Lead (CPL)
• Improve Lead-to-Admission Conversion
• Optimize ROAS and CAC
• Conduct A/B testing for:
• Creatives
• Landing Pages
• Headlines
• Offers
• Audience Segments
• Scale campaigns while maintaining profitability.

CRM & Lead Automation

• Manage complete lead lifecycle through CRM.
• Build automated workflows for:
• Lead Assignment
• Follow-ups
• WhatsApp Automation
• Email Journeys
• SMS Campaigns
• Re-engagement Campaigns
• Segment leads based on:
• Course Interest
• Budget
• Source
• Engagement
• Sales Funnel Stage
• Work closely with the counseling/admissions team to improve conversion rates.
• Monitor lead aging and improve response time.
• Ensure zero lead leakage.

Marketing Automation

Experience with platforms such as:

• Zoho CRM
• HubSpot
• LeadSquared
• Salesforce
• WebEngage
• MoEngage
• CleverTap
• WATI
• WhatsApp Business API

Should be able to build:

• Drip Campaigns
• Lead Scoring
• Automated Follow-ups
• Webinar Reminder Journeys
• Payment Reminder Flows
• Abandoned Registration Journeys
• Student Onboarding Automation

Analytics & Reporting

• Track campaign performance daily.
• Monitor:
• CPL
• CPA
• CAC
• CTR
• CPC
• ROAS
• Lead Quality
• Admission Rate
• Create weekly and monthly performance reports.
• Build dashboards for marketing insights.
• Identify bottlenecks and implement improvements.

Landing Pages & Funnel Optimization

• Improve landing page conversion rates.
• Coordinate with designers and developers for:
• Landing Pages
• Thank You Pages
• Webinar Funnels
• Course Funnels
• Optimize forms and user journey.

Collaboration

Work closely with:

• Creative Team
• Video Editors
• Content Writers
• Admissions Team
• Sales Team
• Product Team

to launch high-converting campaigns.

Required Skills

• Meta Ads Expert
• Google Ads
• Google Analytics 4 (GA4)
• Google Tag Manager
• Meta Pixel
• Conversion API
• CRM Management
• Marketing Automation
• Lead Nurturing
• Funnel Optimization
• Excel / Google Sheets
• Data Analysis
• Attribution Models
• A/B Testing

Preferred Qualifications

• Bachelor's Degree in Marketing, Business, or related field.
• 3–6 years of experience in Performance Marketing.
• Experience in Education, EdTech, Astrology, Coaching, or Spirituality industry is highly preferred.
• Hands-on experience with CRM implementation and automation.
• Strong analytical and problem-solving skills.

Key Performance Indicators (KPIs)

• Cost Per Lead (CPL)
• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)
• Lead-to-Admission Conversion Rate
• Admission Revenue
• Marketing Qualified Leads (MQLs)
• Sales Qualified Leads (SQLs)
• Lead Response Time
• CRM Automation Efficiency
• Lead Leakage %
• Webinar Attendance Rate
• Student Enrollment Growth

What We're Looking For

• Growth mindset with a strong analytical approach.
• Data-driven decision maker.
• Excellent understanding of marketing funnels and customer journeys.
• Ability to scale campaigns with measurable ROI.
• Experience handling admission-focused marketing campaigns.
• Strong collaboration and communication skills.
• Comfortable working in a fast-paced, performance-oriented environment.