Tending.app (Bezikaron in IL) is a one-of-its-kind startup in the field of monument care and restoration. Our mission is to preserve the memory of loved ones by providing a convenient and modern way to cherish family members no longer with us through an app subscription service.

We are growing rapidly, launching at new markets (US) and looking for an experienced digital advertising (target) specialist to join our team and manage B2C app growth across US and Israeli markets.

What we offer

The opportunity to shape a unique product that transforms a traditional ‘blue ocean’ industry - the deathcare market
Direct impact on digital marketing strategy and development in a fast-growing international & well-funded startup
Highly-competitive compensation and potential for performance-based bonuses (discussed individually)
A motivated, collaborative team that values openness and initiative

Key Responsibilities

Develop and execute marketing campaigns to drive app installs, user engagement, and retention.
Create, manage and optimize performance marketing across Google Ads, Meta (Facebook & Instagram), and other popular/trending channels, from budget allocation and creative to complience
Implement App Store Optimization (ASO) strategies for increased visibility and conversion on Play Store and App Store.
Analyze campaign performance data: monitor and report on key app metrics (CPI, CPA, ROAS, retention rates, LTV).
Collaborate with the creative, design and dev teams to ensure cohesive messaging and UX across platforms as well as C-lvl business stakeholders

Qualifications & Key Requirements

3–5 years of experience in mobile app marketing (preferably in B2C segment).
Proven track record of successful app user acquisition and engagement campaigns.
Hands-on experience with Facebook Ads Manager, Google UAC, and other analytics tools
Strong knowledge of ASO best practices.
Experience with A/B testing and conversion rate optimization
Strong understanding of PPC, CPA, and other digital advertising metrics
Creative mindset with strong attention to detail and user behavior.
Fluency in English (B1-B2 level) and Russian/Hebrew is a huge plus
Would be a plus: Certification in Google Ads or Facebook Blueprint