B2C GROWTH MARKETING LEAD/ HEAD OF (US remote, CST time)

About All Funeral Services:

All Funeral Services is dedicated to preserving cherished memories through expert headstone restoration and care. Our skilled team specializes in eco-friendly cleaning, durable inscriptions, polishing, sealing, and repairs, ensuring that every memorial stands the test of time with dignity and craftsmanship.

As we continue to grow and expand our presence in the U.S. and beyond, we seek a strategic, hands-on Head of Marketing to lead and scale our marketing efforts across multiple channels. In this key leadership role, you will shape our brand, drive customer acquisition, and support our mission of honoring loved ones through lasting care.

Why join us?

• Competitive base salary plus KPI-based bonuses.
• Supportive team members and a collaborative environment
• Become a part of blue ocean vertical & make it big together with us
• Plenty of autonomy and more than enough resources to achieve & deliver fast, no red tape
• Lead the growth of our unique B2C service with a distinct social impact & mission
• Fully remote work-setting

To get to know us better, visit our CEO's blog.

🎯The role

We're looking for our first hands-on marketing lead in the US with sweet spot of growth hacking mindset to experiment continuously as well as growth marketer's experience who knows how to build up & execute long-term scalable strategy.

You got

• Hands-on experience in crafting marketing growth strategies and managing budgets
• Demonstrated history of working for B2C startups with a proven track record in results
• Deep understanding of what channel mix & martech stack would be best suitable to achieve our goals
• Ability to lead on multiple projects in a fast-paced environment
• A data-driven mindset, collaborative attitude and strong commercial acumen/background

You will

• Own our demand generation strategy, looking across paid, organic, and owned channels to develop an efficient and dynamic growth engine, measuring their success and impact.
• Develop and execute data-driven growth strategies to grow user acquisition and sales opportunities conversions across channels like search, social, display, and other platforms to drive customer acquisition and ROI.
• Monitor and optimize marketing budgets to ensure efficient allocation of resources, regularly analyze acquisition and funnel performance data to identify insights and opportunities for improvement.
• Constantly generate experimental ideas to push the boundaries of conventional marketing. Identify new channels, creatively engage with those channels, and use data to drive strategy and positioning.
• Leverage data to test growth hypos & iterate, then use insights to collaborate with sales and product teams to align on initiatives that drive growth

What's next? Interview Stages (<1 week in total):

1. A 30-45 min chat with Maxim, our recruiter who knows a thing or two about marketing & GTM strategy
2. Get to know Ivan, Head of HR & Artem, CEO
3. Receive an intriguing and decent offer within the next couple of days
4. Become a part of the dream team!