Social Media Manager

Company Description Alka Hari Private Limited is a quiet luxury womenswear label based in Kerala, India, specializing in refined ethnic wear that emphasizes minimalism, comfort, and cultural heritage. Founded in 2018 by designer Alka Hari, the brand reinterprets traditional Indian silhouettes with a modern, understated aesthetic. The label focuses on breathable handloom fabrics, timeless cuts, and subtle handcrafted details that highlight thoughtful craftsmanship. Inspired by Kerala’s textile traditions and guided by intentional design, Alka Hari creates clothing for individuals who value elegance without excess and a relaxed, polished wardrobe.

Role Description The Social Media Manager will be responsible for managing Alka Hari’s presence across key social platforms, including planning and publishing daily content, engaging with the online community, and maintaining a consistent brand voice. This full-time on-site role, based in Kochi, involves developing social media campaigns, coordinating with the design and marketing teams, and aligning content with seasonal collections and brand storytelling. The Social Media Manager will analyze performance metrics, optimize posts for reach and engagement, and identify opportunities for growth across existing and emerging platforms. The role also includes monitoring trends in fashion and luxury, collaborating on photo and video shoots, and ensuring that all digital touchpoints reflect the brand’s aesthetic and values.

Qualifications

• Ability to manage and grow brand presence through Social Media Marketing and Social Media Optimization (SMO).
• Strong Communication and Writing skills to craft clear, engaging, and brand-aligned content.
• Must be able to create reels in the English Language
• Experience in Content Strategy, including planning calendars, campaigns, and platform-specific narratives.
• Understanding of digital analytics tools and social media metrics, with the ability to derive insights and adjust strategy.
• Prior experience in fashion, luxury, or lifestyle brands is an advantage.
• Proficiency with social media management tools and basic photo/video editing software.
• Bachelor’s degree in Marketing, Communications, Fashion Management, or a related field, or equivalent practical experience.
• Capacity to work on-site in Kochi, collaborate with cross-functional teams, and manage multiple projects to deadlines.