Director Revenue Marketing

Director – Revenue Marketing

Location: India, Remote

Experience: 10-15 Years

Algoworks

www.algoworks.com

About the company

Algoworks is an award-winning artificial intelligence, engineering services and experience transformation firm with offices across the United States, Europe, South America and India. We bring together a global team of engineers, architects, designers, researchers and operators united by rigor, accountability and a commitment to delivering measurable results.

For over 20 years, Algoworks has partnered with Fortune 500 organizations across the Americas, Europe and Asia to define, build and run technology that drives meaningful business outcomes. Our work combines human-centered design, engineering excellence and AI-powered capabilities to solve complex challenges with clarity and precision. Innovation, particularly in the responsible application of AI, is embedded in how teams approach problem-solving and continuous improvement.

At Algoworks, growth is continuous and closely tied to impact. Teams collaborate across geographies and disciplines, strengthening outcomes through shared insight and collective expertise. The culture values transparency, open dialogue and an environment where every voice is heard and contribution is recognized.

Through collaboration, accountability and a focus on results, Algoworks operates at the intersection of technology and people, building not only advanced systems but strong global teams that elevate performance and create lasting impact.

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Role overview

We are seeking a strategic Director of Revenue Marketing Operations and Technology to lead the technology, data, automation and operational foundation that powers the entire go-to-market (GTM) organization. This role goes beyond traditional marketing operations—owning the revenue systems that connect marketing and sales, optimize the buyer journey and enable data-driven decision-making. You will be responsible for building a scalable revenue engine by driving marketing technology strategy, automation, CRM optimization, AI adoption, reporting and cross-functional operational excellence.

Key responsibilities:

1.Marketing technology and systems

• Own and optimize the end-to-end marketing technology ecosystem, including Salesforce CRM, Pardot (Marketing Cloud Account Engagement), 6sense, Amplemarket, ZoomInfo, webinar platforms and AI-enabled tools.
• Design, implement and maintain integrations, APIs, lead routing, data enrichment and marketing technology architecture.
• Develop and execute the marketing technology roadmap to support business growth and scalability.

2.Marketing automation

• Build and optimize scalable nurture programs, lifecycle campaigns, lead scoring models, segmentation and dynamic content strategies.
• Develop buyer journey automation, progressive profiling and account-based marketing workflows.
• Improve campaign efficiency and marketing engagement through automation best practices.

3.Revenue operations

• Partner with Marketing, Sales and Revenue teams to optimize lead management, funnel performance, forecasting and revenue processes.
• Improve lead routing, response times, funnel conversion rates, campaign attribution and revenue reporting.
• Align GTM processes to improve sales productivity and marketing effectiveness.

4.Data governance and quality

• Establish CRM governance standards, duplicate management, campaign taxonomy and account hierarchy.
• Ensure data integrity, reporting accuracy, contact health and consistent field governance.
• Leverage intent data and enrichment strategies to improve lead quality and pipeline visibility.

5.Reporting and analytics

• Build executive dashboards and reports for pipeline, funnel conversion, campaign ROI, attribution, revenue influence, velocity and forecasting.
• Deliver actionable insights that support executive decision-making and GTM performance.
• Continuously improve reporting accuracy and operational visibility across the revenue lifecycle.

6.AI and process automation

• Drive the adoption of AI to automate repetitive workflows, improve segmentation, personalize customer engagement and optimize internal GTM operations.
• Identify opportunities to leverage AI for operational efficiency and scalable revenue growth.

Required skills and qualifications:

• Bachelor's degree in business, Marketing, Information Systems, Computer Science, or a related field (MBA preferred).
• 10–15+ years of experience in Marketing Operations, Revenue Operations, Revenue Systems, or GTM Operations.
• Proven experience supporting enterprise B2B organizations within AI, SaaS, Cloud, Engineering Services, Digital Transformation, or Technology industries.
• Strong expertise in marketing automation, CRM architecture, revenue operations and marketing technology strategy.
• Experience leading cross-functional initiatives, managing marketing technology roadmaps and driving operational transformation.
• Excellent analytical, communication, stakeholder management and leadership skills.

Must have skills:

• Expert-level experience with Salesforce CRM and Pardot (Marketing Cloud Account Engagement).
• Hands-on expertise with 6sense, Amplemarket, ZoomInfo and modern marketing technology platforms.
• Strong knowledge of CRM architecture, APIs, integrations, lead scoring, campaign automation and marketing attribution.
• Experience building scalable revenue operations and marketing automation frameworks.
• Proven ability to design executive dashboards, reporting, forecasting and revenue analytics.

Good to have skills:

• Experience implementing AI-driven marketing automation and workflow optimization.
• Knowledge of Account-Based Marketing (ABM), buying committee engagement and intent-based marketing.
• Experience with webinar platforms, data enrichment tools and advanced GTM analytics.
• Familiarity with RevOps best practices, customer journey orchestration and AI-powered personalization.
• MBA or relevant certifications in Salesforce, Marketing Cloud, or Revenue Operations.

Desired attributes:

• Strategic thinker with a strong business and revenue operations mindset.
• Exceptional leadership and cross-functional collaboration skills.
• Data-driven decision-maker with strong analytical and problem-solving abilities.
• Passion for automation, AI and continuous process improvement.
• Strong ownership mindset with the ability to drive large-scale transformation initiatives.
• Excellent communication and executive stakeholder management skills.

What success looks like:

• Marketing and Sales have complete confidence in the accuracy and reliability of CRM data.
• Marketing automation supports every stage of the customer lifecycle with scalable, efficient workflows.
• Lead routing is automated, timely and optimized for faster sales response.
• Attribution models provide meaningful insights that improve marketing investment decisions.
• Executive dashboards deliver accurate pipeline, forecasting and revenue visibility.
• Marketing campaigns launch faster through streamlined systems and automation.
• AI successfully automates repetitive GTM processes, improving productivity and operational efficiency.
• The revenue technology ecosystem is scalable, integrated and enables predictable revenue growth across the organization.

Interview process

2 rounds of discussion