Brand Marketing Manager

Brand Marketing Manager. Hybrid Remote. London (West End). ££Competitive

AKT (pronounced “act”) is The Personal Performance Company that may change your life. Founded by West End stars Ed Currie and Andy Coxon, AKT is by and for those who are “Born to Perform” — on the stage, at work, or in life.

In 2020, The Deodorant Balm made its stunning debut to rave reviews and awards from Vogue, GQ, Esquire, and Harper’s BAZAAR. Plastic-free, aluminium-free, and gender-free, The Deodorant Balm instantly resonated with those looking for a natural deodorant that genuinely worked. Five fragrances and over 200,000 happy armpits later, The Deodorant Balm is already becoming a household name.

To this day, every new AKT product is put through its paces by London’s hard-working theatre community to ensure it lives up to the high standards of its founders. As a rule, AKT’s products don’t break character — ever. It’s this effectiveness that has propelled AKT from the backstage to bathroom cabinets, bedside tables, duffel bags, and carry-on luggage worldwide. And the good news is — the performance is just getting started.

Role Purpose: Effectively manage the delivery of the brand heartbeat of AKT, ensuring timely production and execution for 360 Channel Activation

About The Role: As Brand Marketing Manager, you will report into the Head of Brand Marketing and will be responsible for the operational delivery of all Brand and creative production at AKT, ensuring that projects are delivered on time, within budget, and to the highest standard. Acting as Brand Guardian, you will have a strong background in managing multichannel brand activity from organic social, PR, end to end creative execution, brand partnerships, trade marketing, ambassador relationships and ATL/OOH campaigns. Your attention to detail and ability to juggle multiple tasks with tight deadlines will be superb.

Role Responsibilities:

·      Execute and deliver campaign performance: execute all creative projects and content initiatives, ensuring timelines and key milestones are clearly defined and achievable

·      Trade Mktg: deliver campaign requirements for co-op activations online and in store

·      PR agency: drive PR agency strategy and execution in key territories including UK, US, DE and AU for product placement but also editorial coverage, influencer content with consideration of publicist support for the Founders

·      Drive engagement on own social - through a constant heart beat of campaign execution, devise and deliver content that grows AKT follower and engagement rates. Work with Paid Mktg to execute on paid channels where relevant and ensure all ads are as per the brand guidelines. Support the Social Exec to capture live content where necessary.

·      Ownership of Execution: Drive the execution of campaigns, working with stakeholders to ensure deliverables meet brand standards and exceed audience expectations

·      Calendar and Project Execution: Keep the Mktg and Content Planning documents up to date and communicate these with the wider business. Oversee the full project management cycle for all creative projects, working closely with cross-functional teams to ensure timely and budget-conscious execution. Design and implement optimised processes, critical paths and workflows to improve the efficiency and effectiveness of the creative production pipeline. Identify challenges and create best practices to streamline operations

·      Project Status Monitoring: With head of Brand Marketing, drive status meetings, identify potential roadblocks, mitigate risks, and adapt plans as needed

·      Process Improvement: Continuously refine collaboration tools and processes, promoting efficient workflows among the marketing, production, and creative teams

·      Creative Integration: lead the Copywriter, Designer and Videographer to ensure that every piece of content remains true to our brand essence

·      Ambassador Mngt: working with the Marketing Exec (Arts) to drive brand awareness specifically with the performing arts community

·      Brand Partnerships: Support the BP team to execute on activations and events as required, partnering with the PR agencies for event mngt support as required also.

·      Shoot Production: Support shoot production as required

·      Budget Oversight: Collaborate with producers and Campaign Manager to optimize campaign budgets, maintaining creative quality while maximising ROI

·      Resource Allocation: Balance workloads based on project priorities, ensuring teams have the necessary support and bandwidth

·      Collaborate on the brand partnership activity to project manage and execute high profile, elevated activations and campaigns, always with strong brand synergy.

·      Stakeholder Engagement: Alongside Head of Brand Marketing, serve as the key point of contact for internal and external stakeholders, fostering transparent communication and timely feedback loops

About You:

·      Proven Expertise: Solid background in creative Brand operations and project management, PR, Trade Mktg, Brand Partnerships, Own Social, Ambassadors, ATL

·      Problem-Solving Mindset: You're an agile thinker who sees challenges as opportunities for innovative solutions and improved processes

·      Excellent Communicator: Able to manage multiple stakeholders and articulate project progress, needs, and objectives clearly

·      Preferable but not essential: You will have 5-7 year’s experience in Brand Marketing in a beauty, skincare or personal care background

What’s on Offer:

• This is a great opportunity to make a real impact and join the business in its next stage of growth having launched in the USA last year
• Flexible Working Policy: work from home and at our Oxford Circus office space – with access to hundreds of co-working spaces (some with gyms) across London
• Required Monthly “team days” in London
• Employee discounts on our products
• Funny, kind and inclusive work environment. We are banter, but we get sh*t done
• 28 days holiday plus all bank holidays
• To be a part of a collective of creatives: at AKT brand is number 1

Everybody is welcome

AKT London is for everyone. We believe that an inclusive work environment and a diverse, empowered team are key to achieving our mission. Our products are gender free and built for every BODY to help give them the confidence to step onto their stage – whatever that may be – and PERFORM. Our work environment is no different.

AKT London is an equal opportunity employer. We do not discriminate based on race, colour, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, or any other legally protected status. We commit to a focused and sustained action to dismantle racist systems, policies, practices, and ideologies within ourselves and our networks. We have zero tolerance for intolerance. With our Founders belonging to a minority community, we commit to difference and diversity from the beginning, and we know what a rich and creative work environment can cultivate.