Social Media Marketing Manager

Job Description: Social Media Manager

Company: Let's Brand You (a digital space agency under Akaame Export Private Limited) Location: Ahmedabad, Gujarat Experience: 4–6 years Employment Type: Full-time

About the Role

Let's Brand You, the digital agency arm of Akaame Export Private Limited, is looking for a Social Media Manager to own social media strategy and execution for a portfolio of client brands. The ideal candidate is technically fluent across Instagram, Facebook, LinkedIn, Snapchat, Pinterest, and TikTok, and is skilled at using AI tools to generate images and videos for content production at speed and scale across multiple accounts.

Key Responsibilities

• Own end-to-end social media strategy and execution for multiple client accounts across Instagram, Facebook, LinkedIn, Snapchat, Pinterest, and TikTok.
• Plan and produce content calendars per client, tailoring format and tone to each brand's voice, audience, and each platform's algorithm.
• Generate AI-created images and videos for posts, reels, and ads using AI tools; maintain visual and brand consistency across all AI-generated content for each client.
• Manage day-to-day publishing, scheduling, community engagement, and comment/DM response across all client handles.
• Run and optimize organic growth initiatives; support paid social campaigns in coordination with the agency's performance marketing function.
• Track platform-specific analytics (reach, engagement, follower growth, video completion rates) per client and prepare regular client-facing performance reports.
• Stay current on each platform's algorithm changes, new features (e.g., Reels, Stories, Pins, TikTok trends), and best practices, and apply learnings across accounts.
• Collaborate with account managers, designers, and the performance marketing team to align social content with each client's broader marketing goals.
• Monitor competitor and industry trends across client verticals to keep content fresh and platform-native.
• Support client calls/check-ins as needed to present content plans and performance updates.

Requirements

• Bachelor's degree (any discipline); a background in marketing, design, or communications is a plus.
• 4–6 years of hands-on experience managing social media accounts; agency experience handling multiple clients simultaneously is strongly preferred.
• Demonstrated experience generating AI images and video content (e.g., Midjourney, DALL·E, Runway, Sora, or similar tools) — this is a must-have, not a nice-to-have.
• Strong technical/working knowledge of all major platforms: Instagram, Facebook, LinkedIn, Snapchat, Pinterest, and TikTok, including their native content formats and ad/business tools.
• Working knowledge of CRM tools for lead tracking where social drives inbound leads.
• Strong proficiency in Excel, PowerPoint, and Power BI for reporting.
• Comfortable working with AI tools generally (e.g., ChatGPT) to support content ideation and workflow.
• Strong written and verbal communication skills in English and Hindi.

Preferred Certifications

• Meta Social Media Marketing Certification (or equivalent)
• TikTok/Snapchat/Pinterest platform-specific certifications, where available
• SEO/SMM/Influencer Marketing certification
• Generative AI / AI content tools certification

Soft Skills

• Strong creative instinct paired with data-driven decision-making.
• Ownership and follow-through on content production and publishing schedules across multiple clients.
• Ability to context-switch between client brands while maintaining each brand's distinct voice.
• Team and stakeholder management (account managers, clients, designers, performance marketers).
• Time management across multiple platforms and concurrent content pipelines.
• Analytical mindset with comfort translating platform data into client-ready reports.