GoogleAds & Paid Social Manager / Growth Performance Marketing Manager

✈️ Join AirAdvisor – Innovate, Lead, and Make an Impact, and work remotely from anywhere in the world✈️

*In your CV, please focus on results that you have achieved thanks to campaigns managed by you, ideally in absolute numbers or percentages (revenue increase, no. of new customers, decreased CPA/CAC, ROAS, etc.). This is a role in which performance matters; if you do not report on your achievements, how will we know that you are good at what you are doing?

About Us

✈️At AirAdvisor, we are dedicated to ensuring air travelers receive the compensation they are entitled to for flight disruptions. Whether it’s a delay, cancellation, missed connection, or an airline-related issue like overbooking. In June 2025, we launched a new service for baggage claims for lost and destroyed luggage. We are present in the EU, UK, and other international markets, focusing on protecting air passenger rights globally. We have successfully processed over 480,000 claims for clients from 221 countries, learning a 4.7-star rating from 23,000+ reviews. Currently operating in 21 languages (with 9 more forthcoming this year), AirAdvisor is an ambitious and fast-growing startup with a clear vision for international expansion, and we plan to reach 1 million claims by the end of 2026. ✈️

We are seeking a highly skilled and data-driven GoogleAds and Social Media Manager to lead our digital marketing efforts. The primary focus will be on managing and optimizing Google Ads, Bing Ads, and Social Media Ads.. The ideal candidate will have a proven track record in driving customer acquisition, retention, and revenue growth through performance marketing strategies.

What You Bring:

• Strong experience in performance marketing, growth roles, or digital consumer brands, ideally both in-house and agency experience.
• Expertise in GoogleAds, Bing Ads, and Social Media Ads.
• Strong knowledge of website analytics tools (e.g., Google Analytics, WebTrends)
• Experience in A/B testing, multivariate experiments, and campaign optimization
• Proven ability to manage paid acquisition campaigns and budgets
• Data-driven mindset with a focus on growth, ROAS, ROI, and optimisation towards CPA targets.
• Strong understanding of competitor analysis, localization, and content development best practices
• Experience in EU, UK, US, and or Canadian markets is a must-have condition.
• Ability to not only design performance marketing solutions but also execute them successfully
• Ability to transform complex ideas into a clear and compelling narrative
• Strategic thinker with logical and data-driven approaches to work and business
• LegalTech, TravelTech, and Travel Arrangements industries experience is a strong advantage

What You Will Do:

• Develop and execute performance marketing strategies to drive customer acquisition, retention, and revenue growth for multiple accounts/markets
• Manage and optimize Google Ads, Bing Ads, and paid social media campaigns (Facebook, Instagram, LinkedIn, TikTok)
• Oversee display, programmatic advertising, and retargeting strategies
• Optimize email marketing and retargeting campaigns to enhance customer journeys
• Conduct customer segmentation, competitor analysis, and localization for targeted campaigns
• Track and analyze campaign performance using tools like Google Analytics
• Use data insights to optimize campaigns, reallocate budgets, and refine creatives
• Conduct A/B and multivariate testing to improve ad performance and conversion rates
• Collaborate with creative and cross-functional teams to develop high-performing campaigns
• Evaluate and implement marketing tools and automation for efficiency and scalability
• Stay updated on industry trends and experiment with new channels and tactics
• Present performance reports to leadership, highlighting wins and opportunities
• Directly cooperate with the CEO

Who you are as a person:

• Self-aware, honest, and able to take responsibility for mistakes while driving continuous improvement.
• Result-oriented, with a proven ability to deliver fast and make a significant impact on product growth.
• A results-driven approach, demonstrating initiative and the ability to manage multiple projects simultaneously.
• Exceptional problem-solving skills and creative thinking abilities.
• Independence: Ability to act as a universal player, capable of working independently without constant supervision.
• Speed: Result-oriented, with a focus on delivering fast and making an immediate impact.
• Devotion: Eager to make a significant impact on the product, with a willingness to go above and beyond to achieve his goals.
• Excellent communication skills, with the ability to articulate complex ideas clearly and concisely.

Why You’ll Love Working With Us:

• We are a remote-first culture with flexible start and end times. Your working hours will be easily registered in our time-tracking application, so you will have the flexibility to adjust your working day according to your needs and capacities.
• You can work from anywhere in the world.
• Paid Vacation & Public Holidays, because work-life balance matters.
• Annual pay review and performance-based bonuses.
• Professional Growth Opportunities: work on a global expansion and new market entry.
• Dynamic work and a chance to learn how to utilize your skills in an absolutely new way.
• Supportive Team Culture: Work with smart, passionate, and friendly colleagues who value collaboration.
• International Team - our colleagues are located in 12 countries around the globe.

Job Type: Indefinite-term Freelancing Contract / Service Agreement or B2B Contract

If you're ready to take on a high-impact role in a fast-growing company, apply now, and let's fight for airline passenger rights globally!

Our Recruitment Process:

• Call for Action: Please make sure that your CV includes clear, measurable, and top-level results/achievements. This is a role in which performance matters; if you do not report on your achievements, how will we know that you are good at what you are doing?
• Application screening: If your profile, experience, and past achievements match our business needs, our Talent Acquisition Manager will invite you to the HR interview.
• HR interview: Before meeting with our Recruitment Manager, please conduct research on our company and the industry we operate in, and be prepared to discuss your current achievements. If you wish, you can send us your portfolio or presentation on your market research and/or achievements in advance of the interview so that we can better prepare for the conversation.
• Interview with the CEO: Our CEO will discuss your functional experience, achievements, and technical skills in more detail. Please prepare for the interview; it will not be just a meet-and-greet experience.
• Reference check: Before we invite you to join our company, we will conduct a reference check with two of your previous managers and one of your senior colleagues with whom you have worked closely on your most important projects.

✈️ Join us and bring LegalTech & TravelTech innovation to the next level!✈️

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