Head of Brand Marketing

Do you want to work with rapidly growing global e-Commerce B2B2C, B2B and B2C organization that has redefined the business of delivering high-quality custom products through a unique blend of cutting edge digital technologies, robust manufacturing capabilities and global supply chain?

At Aimhire.io we are the exclusive recruiting partner to our client and we are hiring urgently.

We are looking for a talented Brand management head to lead our social media initiative

across different countries (US,CA,UK,AUS,NZ,IND) for all our ecommerce brands (

Bannerbuzz, BestOfSigns, CoversAndAll, TarpsAndAll, NeonEarth, CircleOne) The

candidate will manage our company image in a cohesive way to achieve our marketing

goals and should be able to handle our Brand management and awareness programs ,

ensuring high levels of web traffic and customer engagement.

There will be 4 Key responsibilities :

▪ Business responsibilities : Lead revenue from direct visits as channel driving core

marketing metrics - COS, COA, ROI.

▪ Brand Storytelling and Content strategy development: Drive brand storytelling by leading

content strategy for the brand across different media including social media platforms

which is unique, platform specific, connected.

▪ Operations : Lead the Band management operations – Creative across sites , Social

media, offline , Packaging and all customer contact, brand track.

▪ Strategy : Position Destinations sites , define Brand key, develop brand guidelines and

execute brand pillars across touchpoints. As a Brand head, candidate should bring to the

team latest brand management practices and trends, should have excellent

communication skills and should be able to express our company’s views creatively.

Responsibilities -

▪ Analyse brand positioning and consumer insights

▪ Perform consumer research on brand and audience preferences

▪ Shape and communicate our vision and mission

▪ Translate brand elements into plans and go-to-market strategies

▪ Manage a team of marketing people working on brand initiatives

▪ Lead creative development to motivate the target audience to “take action”

▪ Establish performance specifications, cost and price parameters, market applications

and sales estimates

▪ Measure and report performance of all marketing campaigns, and assess ROI and KPIs

▪ Monitor market trends, research consumer markets and competitors’ activities

▪ Oversee new and ongoing marketing and advertising activities

▪ Monitor product distribution and consumer reactions

▪ Devise innovative growth strategies

▪ Align the company around the brand’s direction, choices and tactics

▪ Develop Brand campaigns and social media campaigns

▪ Define KPIs and KRAs for social media campaigns

▪ Establish relationships with social media influencers to develop a strong network

Experience requirement:

▪ Proven work experience in Brand marketing. Led a team of brand managers.

▪ Hands on experience in content strategy management and creation.

▪ Ability to deliver creative content (text, image and video), with content creators, agencies

▪ In-depth knowledge of all Social media platforms . Drive innovation in social media.

▪ Have demonstrated leadership in managing Creative agencies and creative resources

▪ High end knowledge of Brand positioning and brand launch

▪ Strong analytical skills partnered with a creative mind. Reasonable knowledge in

analytics (GA, Adobe)

▪ Data-driven thinking and an affinity for numbers

▪ Excellent understanding of the full marketing mix

▪ Knowledge of all online marketing channels (SEM,SEO,CRM etc)

▪ Excellent communication skills and collaborator

▪ High Business ownership

▪ Up-to-date with latest trends and marketing best practices

Education Qualification :

Post Graduate in Marketing .

Experience in ecommerce is preferred