Marketing Director / F&B/ Rebranding

Company Description

Our client is a lifestyle F&B brand with a deeply established presence in Hong Kong. As part of a significant business transformation, they are now seeking a Head of Marketing to spearhead a comprehensive re-branding initiative and lead the team into a new era of growth.

Responsibilities

• Spearhead the development and execution of integrated, through-the-line (TTL) marketing campaigns to drive brand growth and market share.
• Leverage deep market analysis and consumer insights to inform and refine brand strategy, ensuring a competitive edge.
• Champion the end-to-end marketing strategy for all new product launches and key seasonal campaigns, from concept to performance analysis.
• Lead the Digital Marketing team to amplify online engagement, optimize traffic acquisition, and solidify our digital footprint.
• Steward the marketing P&L, strategically allocating the budget to maximize ROI and ensure fiscal discipline.
• Partner with Operations in the product innovation process to develop unique selling propositions and compelling marketing narratives.

Requirements

• A Bachelor's degree in Marketing, Business Administration, or a related discipline.
• Proven experience within the retail or lifestyle industry is essential.
• A strategic blend of strong analytical capabilities and a creative, innovative mindset.
• Exceptional planning and communication skills, coupled with a proven ability to collaborate effectively as part of a team.
• A self-motivated professional with a demonstrated ability to thrive under pressure and meet tight deadlines.
• Fluency in Cantonese and English is mandatory.

Interested parties please send your updated resume in WORD format with current and expected salaries (quoting Employer Ref:) to commerce@aimhigher.com