Growth Marketing Manager (EdTech SaaS)

Key Responsibilities

1. Strategy & Planning

Develop and execute a full-funnel marketing strategy targeting universities, corporate L&D teams, training companies, and government agencies.

Build ICP (Ideal Customer Profile) and persona-driven campaigns for decision-makers (CLOs, Deans, Certification Managers, HR Directors).

Craft positioning & messaging that clearly communicates Certs365’s value: fraud-proof credentials, compliance tracking, and seamless issuance.

2. Demand Generation

Plan and execute multi-channel campaigns (LinkedIn, email, webinars, content marketing, industry events).

Build account-based marketing (ABM) strategies for high-value prospects.

Partner with the sales team to align leads, nurture flows, and conversion goals.

3. Content & Brand Development

Oversee content creation: case studies, white papers, product videos, explainer decks, and thought-leadership articles.

Manage website & landing page optimization for lead conversion.

Drive social media engagement targeting B2B buyers, especially on LinkedIn.

4. Partnerships & Events

Collaborate with EdTech partners, LMS vendors, and accreditation bodies to co-market solutions.

Plan and execute webinars, live demos, and conference participation to build awareness.

5. Data-Driven Optimization

Track and report campaign performance metrics (MQLs, SQLs, pipeline contribution, CAC).

Continuously test and optimize messaging, creatives, and channels.

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Qualifications

5+ years of B2B marketing experience, preferably in EdTech, SaaS, or enterprise software.

Proven experience marketing to universities, training providers, or government agencies.

Strong knowledge of digital marketing channels (LinkedIn Ads, Google Ads, email automation).

Excellent storytelling and copywriting skills for complex technology solutions.

Experience with ABM tools, CRM (HubSpot/Salesforce), and marketing automation.

Understanding of blockchain, credentialing, or compliance-based industries is a plus.

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Key Skills

Strategic Marketing – Positioning & messaging that resonates with B2B decision-makers.

Demand Generation – Campaign planning, execution, and lead conversion.

Content Marketing – Crafting compelling case studies, videos, and thought leadership.

Partnership Marketing – Leveraging ecosystem partners for co-branded campaigns.

Data-Driven Mindset – Metrics-focused, with an eye for optimization.