Growth Marketing Manager

Job Title: Growth Marketing Manager

Location: Thane, Mumbai

Work Type: Hybrid (3 days/week in office)

Employment Type: Full-time

Compensation: Up to ₹50,000 per month

Work Days: Monday to Saturday

About the Company:

The company is building an AI-powered agri-commodity trade and embedded finance platform that transforms agricultural shipments into verifiable, insurable, and financeable assets. It aims to bring transparency, trust, and efficiency to agri-trade by leveraging technology, data, and financial services.

Role Overview:

The Growth Marketing Manager will be responsible for building and scaling the company’s demand generation and brand positioning engine. This role requires a balance of strategic thinking and hands-on execution to drive inbound leads, strengthen brand credibility, and position the company as a category leader in agri-trade.

Key Responsibilities:

Content & Brand Building

• Own the company’s voice across platforms, especially LinkedIn
• Create consistent, high-quality, data-driven content to build trust and authority

Demand Generation

• Build and manage inbound funnels including landing pages, lead magnets, and nurturing campaigns
• Generate qualified leads for trade and service offerings

Real-Time Trade Marketing

• Promote live trade opportunities and convert them into actionable leads from buyers and sellers
• Support both domestic and international market outreach

PR & Media Management

• Drive visibility through media placements, partnerships, and PR initiatives across trade, business, and fintech platforms

Founder Branding

• Build and manage founders’ personal brands across LinkedIn, Instagram, and relevant platforms
• Increase visibility among investors, partners, and industry stakeholders

Performance Marketing & Agency Management

• Oversee paid campaigns and performance marketing initiatives
• Manage agencies/freelancers and track metrics like CPL, CAC, and ROAS
• Ensure campaigns are ROI-driven and optimized

Key Outcomes (First 6–12 Months)

• Build a consistent pipeline of qualified inbound leads
• Develop a measurable and scalable marketing funnel
• Strengthen market positioning and brand recall
• Increase founder visibility and engagement among key stakeholders

Requirements

• 3–4 years of experience in B2B marketing (preferably in fintech, agri, logistics, or trade sectors)
• Proven experience in demand generation and funnel management
• Strong content writing and storytelling skills
• Hands-on knowledge of LinkedIn marketing and SEO basics
• Understanding of performance marketing metrics (CPL, CAC, ROAS)
• Experience managing agencies or freelancers
• Ability to work in a fast-paced, startup environment with high ownership