Head of Performance Marketing (TikTok)

🚀 Head of Performance Marketing (TikTok)

📍 Remote, UK/can also be Europe

💰 Up to £150K + stock options

About the company

I’m working with one of the most exciting consumer apps I’ve come across this year. It’s a fast-growing, AI-powered subscription app with over a million users across several international markets, and tens of thousands of new users join every week. The company has recently closed its seed round with backers from some of the biggest names in tech. It’s also lean and capital-efficient. This is a full remote role with full autonomy and flexibility for the right person.

The role

This is a rare chance to own a large TikTok budget without the layers of a big team. One person, a serious budget and real autonomy.

🎯 Own paid acquisition end to end, with TikTok as your main channel

🎬 Work side by side with an in-house creative specialist to build, test and iterate UGC ads

🌍 Localise campaigns across different countries and audiences

📊 Own CAC, ROAS and LTV, and make budget calls based on the numbers

🔑 Report directly to the founder, with no red tape and real influence on the business

What you’ll bring

⭐ You’re a TikTok superstar. You came up on TikTok, and it’s where you’re at your best

💷 You’ve managed £75K+ a month on TikTok, ideally for a consumer subscription app

🎥 You have a strong instinct for UGC creative: real people and real stories, not static or gaming-style ads

🧠 You understand the business mechanics deeply and think in LTV:CAC and payback periods, not just traffic

📈 You’re comfortable pulling your own insights from dashboards, spreadsheets or SQL

🗣️ Your English is native or near-native

✨ Bonus: experience across multiple markets, or with tools like Mixpanel, PostHog or Customer.io

Not from the same industry? No problem. What matters is a background in subscription apps and UGC.

What’s in it for you

💰 Up to £150K depending on experience, plus stock options

🌍 Fully remote within Europe

🚀 A large budget, full ownership and a direct line to the founder

📱 A product people genuinely love, growing fast and backed by great investors