Marketing Technology Consultant

We are seeking a Power User/Administrator level person who has strong experience with Marketing Technology (particularly Demandbase

Position Title: Marketing Technology Consultant

Position Summary:

We are seeking a highly experienced Demandbase One Marketing specialist to support advanced ABX program execution and optimization. This short-term contractor will provide hands-on expertise in configuring and operating Demandbase One capabilities, including Orchestration, Journey Stages, Automations, and Personalization, to support the building and maintenance of targeted account engagement programs and pipeline performance.

Key Responsibilities

- Design and execute ABX programs using Demandbase Orchestration to coordinate multi-channel, account-based plays.

- Configure and manage Journey Stage models, including account scoring, stage entry/exit criteria, and progression logic across the full funnel.

- Build and optimize Demandbase Automations for account and person-level engagement triggers, routing, and workflow actions.

- Implement account-level and persona-level personalization across web, advertising, and

content experiences using Demandbase data and segments.

- Support account segmentation and targeting strategies using firmographic, technographic, intent, and engagement signals.

- Analyze engagement, journey velocity, and pipeline impact through Demandbase reporting and account analytics.

- Collaborate with marketing operations, sales operations, and data teams to ensure

accurate account mapping, Journey Stage alignment, and CRM synchronization

(primarily Salesforce).

- Perform QA testing on configurations, automations, and data syncs to ensure accuracy

and performance; document processes and provide training/handover to internal

teams.

- Identify and implement optimization opportunities across ABX programs, including

campaign logic, data usage, and targeting strategies based on performance insights.

Required Skills

- Deep hands-on experience with Demandbase One Marketing, particularly:

o Orchestration (multi-channel plays, audience building, cross-system actions)

o Journey Stages (full-funnel stage design, entry/exit rules, measurement)

o Automations (always-on evaluation, triggers, and actions on accounts and

people)

o Personalization (dynamic web, ads, and content experiences at the account

level)

o Designing campaigns using lists, CRM campaigns, and dynamic Demandbase audiences, with a clear understanding of how each method interacts with Demandbase's account matching and Salesforce account hierarchy/ownership.

- Strong knowledge of Account-Based Marketing / Account-Based Experience (ABM/ABX) strategy and execution across the full customer lifecycle.

- Experience integrating Demandbase with Salesforce CRM and at least one marketing automation platform (e.g., Eloqua, Marketo, or HubSpot).

- Ability to work with account and contact data models, segmentation logic, enrichment

sources, and intent datasets.

- Experience leveraging intent data, engagement signals, and account analytics to drive

campaign strategy and prioritization (e.g., MQA definitions, signal-based plays).

- Strong troubleshooting and optimization skills within complex B2B martech ecosystems,

especially around data sync, audience definition, and activation.

- Experience handling escalations for complex system issues, including integration

troubleshooting and account match resolution.

Preferred Skills

- Familiarity with ZoomInfo, Bombora, or other B2B intent/data providers used alongside

Demandbase.

- Experience with multi-channel ABX orchestration (ads, web, email, sales engagement /

SDR tools).

- Ability to translate campaign and revenue objectives into technical configuration,

Journey Stages, segments, and automation workflows.

- Experience working within enterprise environments with complex data models, global

teams, and established governance.