Marketing Manager

About The Company

Aramark is a global leader in food, facilities management, and uniform services, dedicated to delivering exceptional experiences to clients and customers worldwide. With operations in 15 countries, Aramark proudly serves millions of guests daily through innovative solutions tailored to meet diverse needs. The company is rooted in a strong commitment to service excellence, sustainability, and community engagement. Aramark’s mission is to do great things for each other, our partners, our communities, and our planet, fostering a culture of inclusivity, integrity, and continuous improvement. The organization values talent development and strives to create an environment where employees can grow professionally and personally, contributing to a shared vision of excellence and impact.

About The Role

The Field Marketing Manager II at Aramark plays a pivotal role in supporting client relationships through product innovation, merchandising, and promotional activities. This position acts as a vital link between the marketing team and client account locations, ensuring that client and consumer needs are effectively addressed while maintaining adherence to Aramark's high standards. The role involves strategic planning, market research, and execution of marketing initiatives designed to boost sales, enhance customer satisfaction, and foster long-term client partnerships. The successful candidate will demonstrate a proactive approach to identifying growth opportunities, developing creative marketing strategies, and managing multiple campaigns across various channels. This position offers an exciting opportunity to influence brand presence and contribute to the company's growth objectives through innovative marketing solutions and effective stakeholder engagement.

Qualifications

• Minimum of 3 years of experience in product, marketing, and/or merchandising within the hospitality or food and beverage industry.
• Proven leadership skills with experience managing 2-3 direct reports.
• Bachelor’s degree in business, marketing, or a related field, or equivalent professional experience.
• Track record of successfully increasing sales and measuring return on investment from marketing initiatives.
• Strong proactive and strategic thinking skills with the ability to identify and capitalize on growth opportunities.
• Excellent interpersonal, presentation, and public speaking skills, with the ability to engage effectively with clients and team members.
• Proficiency in social media platforms and Microsoft Office Suite to support marketing activities and reporting.
• Valid driver’s license and access to a personal vehicle for travel to client sites.

Responsibilities

• Conduct comprehensive marketing research including focus groups, surveys, campus mapping, trend analysis, and competitive pricing assessments to inform strategic decisions.
• Develop and implement innovative marketing plans and tactics aimed at promoting existing and new locations, increasing sales, and improving customer satisfaction.
• Support sales efforts by creating and executing annual campaigns, delivering presentations to various target groups, and assisting with RFP responses, client business reviews, and sales proposals.
• Coordinate and manage special events, promotional activities, and marketing collateral, ensuring alignment with brand standards and client expectations.
• Engage with media outlets, manage public relations activities, and oversee website updates and social media marketing efforts to enhance brand visibility.
• Build and maintain strong relationships with clients, department heads, community groups, and other stakeholders to foster collaboration and loyalty.

At Aramark, we believe in developing our employees' skills and encouraging a proactive approach to achieving excellence. Flexibility in job duties is essential, and roles may evolve to meet organizational needs without prior notice.

Benefits

Aramark offers a comprehensive benefits package designed to support the health, well-being, and professional growth of our employees. Benefits include competitive health insurance options, retirement plans, paid time off, and opportunities for career advancement. We also provide training programs, leadership development initiatives, and a collaborative work environment that fosters innovation and personal achievement. Our commitment to diversity and inclusion ensures that all employees feel valued and empowered to contribute their best.

Equal Opportunity

Aramark is an equal opportunity employer committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, national origin, age, sex, gender identity, sexual orientation, disability, genetic information, military service, protected veteran status, or any other characteristic protected by applicable law. We believe in providing equal employment opportunities and fostering a workplace where everyone can thrive and reach their full potential.